Mumbai, India – Puneet Biyani has been named company president of Lemma, an independent supply side platform for digital out-of-home, in order to expand the company’s global footprint. Biyani will collaborate with the board of directors and the leadership team in APAC and other regions to develop the company’s business growth vision, global market expansion strategy, and all operations in all markets.
With over two decades of experience in business operations, finance, international market and strategy, Biyani will be joining Lemma immediately.
Biyani said, “I am really excited to be part of this amazing team. Lemma has been a pioneer in the digital advertising segment. I look forward to working closely with the team on the exciting journey ahead. The space is bound to expand rapidly, and on the technology front, Lemma is well positioned to lead and shape the development.”
Biyani spent the majority of his career with The Times of India Group, where he held the position of chief financial officer for Times Innovative Media Limited (Times OOH) while also leading their Mauritius business. He also worked for multinational corporations such as Price Waterhouse Coopers and Goldman Sachs. His most recent job was with Times OOH, a Bennett Coleman & Co Ltd subsidiary.
Founder and CEO of Lemma, Gulab Patil stated, “Having Puneet onboard as company president at Lemma will inject a new level of energy and innovative thinking to help accelerate the company’s growth and attain our vision of transforming DOOH to mainstream digital as we enter a new phase of scaling business.”
“Puneet’s expertise aligns perfectly with our business expansion plan as we continue to strengthen our technology and team globally and enhance our programmatic DOOH presence.” Patil said.
Biyani will be based in Lemma’s Delhi office and will serve as a liaison between all teams and markets in the city.
