In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?
Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
Are you ready to redefine customer engagement? Learn how modern marketing technology is transforming the game, empowering brands to deliver personalised, impactful experiences at scale!
From industry leaders across the APAC region, this webinar will showcase expert insights and future-proof strategies.
Discover how to meet evolving customer expectations, create personalised campaigns that resonate, and navigate the complexities of cross-platform engagement. Register for free to get the ON-DEMAND below!
Join us for an insightful event where industry experts delve into the transformative power of conversational marketing. Setting up real-time interactions with customers enables brands to forge deeper, more personalised relationships.
As the landscape of mobile messaging grows, brands are experiencing increased customer engagement and loyalty, leading to an effective and seamless customer journey.
MARKETECH APAC, in partnership with INFOBIP, unites industry leaders from across Southeast Asia to explore the nuances of conversational marketing, offering insights on its significance and impact on your business.
Nobody wants to receive the same email campaigns. Consumers of today want to be approached by their communication style, preferring to connect and relate with brands they support.
It is essential for brands to successfully reach the inbox of their consumers, and be able to create more personalised experiences for them. The challenge arises, however, in getting an impressive impact from various generational cohorts.
To equip marketers in optimising their email marketing strategies, MARKETECH APAC invited top industry leaders in Southeast Asia to share their programmable email strategies that will help brands stay on par in the ever-evolving CX landscape.
Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand?
This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.
Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs.
With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives.
MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.
Numerous brands and industries are now jumping on the metaverse wagon. Daring marketers have pushed past the boundaries of Web 2.0 and continue to explore the vast opportunities offered in Web 3.0.
There is no longer any room for doubt as marketers catch up with evolving technology and the consumers’ demand, and expectation, for more immersive experiences. Find out why and how APAC brands are entering the Metaverse, and the opportunities it holds for your brand.
Join us as MARKETECH APAC gathers the metaverse experts of leading brands and agencies, to talk about the most relevant trends and strategies in metaverse marketing.
Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.
With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?
To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.
Influencer marketing has transformed the way brands think about advertising. Creators are being credited for building highly engaged audiences across social platforms, using authentic and relatable content to capture consumer mindshare and advertiser interest. The centre of gravity has shifted away from traditional channels, and brands are now incorporating KOLs as an essential component of their omni-channel marketing strategies.
But consumer purchase behaviours are constantly changing, and Marketers are being presented with new challenges they need to respond to by the minute.
MARKETECH APAC brings together the best minds in the industry to discuss these new trends, and decode brand expectations as we look at the future of influencer marketing.
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