Singapore – Insurance firm Allianz has unveiled its new campaign, aimed at inspiring people to move forward fearlessly. This is in line with the Olympic and Paralympic Winter Games Beijing 2022, which will happen on 4 February.
The new campaign, which was created in collaboration with advertising agency BBDO Shanghai, aims to highlight ‘strength’ for all athletes who are fighting for their dreams, as well as for all audiences who wholeheartedly support the athletes.
Titled ‘The Strength to Move Forward’, the film features a simple short story of a man who walked across mountains and rivers, and a girl who chased figure skating dreams. They finally meet each other in the competition and become the strength to move forward to each other.
According to BBDO Shanghai, they have encountered great challenges during the filming process such as the team almost not being able to attend the shooting as scheduled due to the impact of the pandemic in Shanghai.
“In order to present the story more realistically, both the BBDO team and the whole production team went to the plateau area to shoot. The cold weather and altitude sickness were undoubtedly huge challenges for everyone. But the production team, the actors, the BBDOers and the clients, all moved forward with the strength from each other, and finally presented the film to the world,” said the agency.
