Marketing Featured ANZ

Business Council of Australia brings Aussies ‘one shot closer’ to return to normal life in new campaign

by Kathleen Murata

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September 20, 2021

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Australia – Business Council of Australia, the association of business leaders that gathers and engages in professional, intellectual, and leadership development, has launched a new campaign, aimed at bringing together employers of all sizes from across the economy to boost vaccination rates in the country.

Titled ‘One Shot Closer’, the campaign, which was created in collaboration with creative agency M&C Saatchi and supported by Facebook, seeks to reach at least 80% of Australians and give every business in the country access to a toolkit of messages and assets to let them speak with a united voice.

The Business Council’s CEO, Jennifer Westacott, shared that the campaign is carefully researched and geared to complement existing state and federal advertising with messages that remind Australians that safe and effective vaccines are their path back.

“This is critical to the economy and the mental health and well-being of all Australians, as businesses across the country are pulling out all stops to reach our vaccination targets and put Australia on track to reopen. We have shown we can bounce back if we plan now to safely reopen, but that all depends on our ability to get Australians vaccinated,” said Westacott.

Meanwhile, Will Easton, Facebook’s managing director for AUNZ, noted that they have supported Aussie businesses and the community in staying connected during these challenging times.

“We’re thrilled to be able to offer our support to the ‘One Shot Closer’ campaign and help the Business Council of Australia amplify this important message on our platforms,” said Easton.

Alexi Boyd, the CEO of Council of Small Business Organizations, believes that without a clear roadmap out of COVID restrictions small businesses will struggle to reopen and stay open.

“This initiative will help small businesses by encouraging more Australians to get jabbed, get our communities flourishing again and support Australian businesses,” said Boyd.

The campaign comes as more than 160 businesses employing millions of Australians sign the Business Council’s joint letter backing the National Plan, which is to help the residents to be freed from the pandemic lockdown.