Kuala Lumpur, Malaysia — Sunway Malls has launched Malaysia’s first smart malls initiative, introducing an artificial intelligence (AI)- and internet of things (IOT)-powered ecosystem designed to improve operational efficiency, strengthen sustainability efforts, and create more seamless experiences for shoppers.
The initiative marks a major step in the group’s digital transformation strategy, with smart technologies being rolled out across its mall portfolio in phases.
Building on the success of earlier IoT deployments at Sunway Pyramid and Sunway Square, the company is now scaling its smart infrastructure across all Sunway Malls properties.
At the heart of the launch is a campaign video showcasing how the company’s smart technologies work together to create a more connected and convenient experience for shoppers.
The launch aims to reduce reliance on manual processes by integrating AI, IoT and 5G technologies into daily mall operations, helping teams manage maintenance, security, and customer services more efficiently.
Among the new capabilities are AI-powered CCTV systems, smart escalators, smart toilets, and an Integrated Operations Centre that centralises security and facility management across Sunway City Kuala Lumpur.
Sunway Malls has also introduced customer-facing features, including a multilingual chatbot, real-time navigation tools, smart parking, and enhancements to the Sunway Super App.
The company said the technologies are designed to reduce operational disruptions, improve productivity and deliver a more intuitive shopping experience.
Sustainability is another key focus of the initiative, with the introduction of food waste digesters that convert waste into grey water, reducing waste volumes and supporting more sustainable mall operations.
Sunway Malls believes the integrated ecosystem will enable smarter resource allocation and proactive maintenance while supporting long-term business growth.
HC Chan, Group Managing Director of Sunway Malls, said, “Digital technology will increasingly become a critical and strategic enabler for businesses. moving into the future. Its timeliness, accuracy and relevancy allow better incisive and decisive interventions in a highly competitive market.”
With the rollout, Sunway Malls is positioning itself at the forefront of retail innovation in Malaysia as shopping centres increasingly adopt AI and connected technologies to meet changing consumer expectations.
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