Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Cagamas boosts home ownership among Malaysians via new First Home Campaign

by Julian Bartolome

-

June 25, 2026

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia.

More than a promotional initiative, the campaign aims to educate Malaysians about Cagamas SRP’s First Home Mortgage Guarantee Programme (First Home MGP) and Islamic First Home Mortgage Guarantee Programme (First Home MGP-i), which allow eligible buyers to secure financing of up to 110%, making home ownership more accessible for those with limited upfront funds.

Running until 31 August 2026, the campaign offers eligible first-time home buyers the chance to win one of 40 cash incentives worth RM5,000 each, helping to ease the financial burden of purchasing a home.

Encik Kameel Abdul Halim, President and Chief Executive Officer (CEO) of Cagamas, said the initiative reflects the organisation’s continued commitment to helping more Malaysians own their first home. 

“The Campaign emphasises our continued commitment to making home ownership more accessible to Malaysians, particularly first-time home buyers. By providing additional financial support through this particular initiative, we aim to ease the upfront cost burden while promoting greater awareness and adoption of our mortgage guarantee schemes,” said Halim. 

Beyond rewarding home buyers, Cagamas said the campaign is also intended to encourage the purchase of completed housing stock, stimulate property transactions, and contribute to a healthier and more sustainable housing market ecosystem in Malaysia.

Available through participating financial institutions nationwide, the campaign supports Malaysia’s broader efforts to improve housing affordability while encouraging greater adoption of mortgage guarantee solutions.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Marketing Malaysia Kuala Lumpur Campaign Cagamas Berhad Home ownership Encik Kameel Abdul Halim Cagamas
Share this article

Related Articles

View All
domino's malaysia campaign
Marketing Southeast Asia
Domino’s Malaysia sparks buzz with viral radio, social media stunts for new ‘Unbox Your Cravings’ campaign
June 24, 2026
By Julian Bartolome
kfc malaysia
Marketing Southeast Asia
KFC Malaysia celebrates parents’ sixth love language through ‘Love in Translation’ campaign
June 18, 2026
By Julian Bartolome
julian_featured images
Marketing Southeast Asia
Pos Malaysia unveils special stamp campaign to support Visit Malaysia 2026 tourism drive 
June 9, 2026
By Julian Bartolome
extra time
Marketing Southeast Asia
Carlsberg, GREY Malaysia beat late-night football fatigue with ‘Extra Time’ campaign
June 8, 2026
By Julian Bartolome
.png
Marketing Southeast Asia
GXBank battles outdated Malaysian banking with new Tokusatsu-inspired campaign 
June 8, 2026
By Julian Bartolome
Subway Malaysia the subway fold campaign
Marketing Southeast Asia
Subway Malaysia’s new campaign folds previous creative work into an evolving brand story universe
June 8, 2026
By Aliza Carmona
No posts found

Featured Articles

View All
WNMY 2026 featured image
Marketing Featured Southeast Asia
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
June 24, 2026
By Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
June 17, 2026
By Aliza Carmona
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
By Aliza Carmona
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
June 11, 2026
By Teddy Cambosa
REPH_FI_V2
Marketing Featured Southeast Asia
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
June 10, 2026
By Teddy Cambosa
NEXT AWARDS THAILAND JURY 2026
Marketing Featured Southeast Asia
MARKETECH APAC unveils first jury panel for inaugural ‘NEXT Awards Thailand 2026’
May 26, 2026
By Aliza Carmona
No posts found

Most Recent Articles

cagamas home campaign
Cagamas boosts home ownership among Malaysians via new First Home Campaign
June 25, 2026
Julian Bartolome
No posts found
Agoda introduces new travel features focused on real-time updates and booking convenience
June 25, 2026
Aliza Carmona
Subway Singapore turns football substitutions into free subs with real-time campaign
June 25, 2026
Sharona Nicole Semilla
Future Creative Network redefines immersive play experience through Wonderlab’s Indonesia launch 
June 25, 2026
Julian Bartolome
Domino’s Malaysia sparks buzz with viral radio, social media stunts for new ‘Unbox Your Cravings’ campaign
June 24, 2026
Julian Bartolome
Singapore shoppers prioritise relevance over hype in e-commerce discovery: report
June 24, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin