Singapore – Leap Event Technology has announced an expansion of its operations across the Asia-Pacific region, following the rebranding of Australian event ticketing provider Ticketbooth under the global Leap brand.
The company said the transition combines Ticketbooth’s more than a decade of experience in the Australian market with Leap’s global event technology capabilities. The move also marks an expansion of its product portfolio beyond ticketing to a broader suite of event technology solutions.
As part of the expansion, Leap introduced an integrated platform designed to support the full event lifecycle, including ticketing, event applications, attendee engagement, convention management, marketing, analytics and lead capture.
According to the company, the platform is intended to address the use of multiple disconnected systems commonly relied upon by event organisers for ticketing, registration, attendee engagement and onsite operations. By consolidating these functions into a single ecosystem, organisers can access attendee data, sponsorship opportunities, engagement tools and marketing capabilities while streamlining event management processes.
The platform includes professional and self-service ticketing through TicketLeap, event applications for attendee engagement and sponsorship opportunities, convention and event management tools for conferences and exhibitions, marketing and analytics capabilities, as well as lead capture solutions for exhibitors and sponsors.
Leap said it currently works with organisers across festivals, music events, conventions, agricultural shows, arts and culture, sports, and exhibitions. Its client portfolio includes events and organisations such as Supanova, St Kilda Festival, Art Gallery of South Australia and Taste of Summer.
Jess Attwood, General Manager for APAC at Leap Event Technology, said the rebrand builds on Ticketbooth’s established position in the Australian market.
“Ticketbooth has already earned its reputation in Australia as a trusted ticketing partner, and becoming Leap allows us to take that to the next level. We’re helping organisers rethink the entire event experience – how they sell, how they engage audiences, how they understand attendees and how they create new revenue streams.
It’s about combining our local knowledge and relationships with Leap’s global experience and technology, giving organisers a connected platform and team to help them grow and deliver better experiences.
“We are helping organisers rethink the entire event experience, how they sell, how they engage audiences, how they understand attendees and how they open new revenue streams,” she said.
The company said the expansion comes as event organisers face increasing operational costs and heightened expectations from attendees, sponsors and partners. It added that it sees opportunities for organisers to improve event delivery by integrating ticketing, audience data, mobile engagement, onsite experiences and marketing within a single operating model.
