Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth.
The renewed initiative positions Lazada as more than an e-commerce platform, but as a long-term growth partner that helps entrepreneurs build trusted brands, improve marketplace readiness, and scale sustainably in the country’s digital economy.
Centered on the theme “Grow Your Brand on Lazada,” the revamped LazGrow Together program focuses on three pillars: encouraging entrepreneurs to embrace digital commerce, providing structured onboarding and education, and equipping sellers with the tools and insights needed to grow within a trusted marketplace.
At the heart of the initiative is Lazada’s goal of helping MSMEs “sell right and sell wide,” supporting businesses from their first online sale through long-term expansion.
The relaunch comes alongside stronger collaborations with the Department of Science and Technology (DOST), Department of Trade and Industry (DTI), and Go Negosyo.
Since October 2025, Lazada has participated in more than 10 joint initiatives focused on digital upskilling, seller onboarding, and marketplace readiness.
Through these partnerships, the company has engaged more than 300 aspiring brands and entrepreneurs, while identifying broader opportunities across DOST’s network of over 7,000 MSMEs nationwide.
To further support entrepreneurs, Lazada has also introduced practical enablement tools, including an Excel-based seller calculator that helps businesses better understand pricing strategies, profit margins, and overall e-commerce profitability.
The company added that additional partnership programs are in development as it continues to expand its support ecosystem for local businesses.
Alongside its MSME initiatives, Lazada said it remains focused on strengthening trust within its marketplace through LazMall, which connects shoppers with verified brands and official stores to help sellers build credibility and long-term brand equity.
“MSMEs drive the Philippine economy, and our responsibility is to ensure they are fully equipped to thrive in the digital arena,” said Carlos Barrera, CEO of Lazada Philippines.
“Through the LazGrow Together initiative and our vital partnerships with key institutions, we are proudly shaping a more inclusive, empowered, and dynamic digital marketplace for Filipino businesses.”
Lazada said it will continue working with government and ecosystem partners to expand access to digital commerce opportunities and help more Filipino entrepreneurs grow sustainable online businesses.
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