Manila, Philippines – AXA Philippines is urging parents to prioritize their own health as much as they prepare for their children’s future, launching the latest installment of its Everyday Protectors campaign to spotlight the importance of early health preparedness before a medical crisis strikes.
Released in time for National Cancer Survivor Day, the campaign centers on a short film following Lina, a mother who receives a cancer diagnosis on the same day she gives birth.
The story explores the emotional and financial realities families face when a parent becomes seriously ill, while underscoring the importance of having health protection in place early.
The campaign comes as cancer remains one of the country’s biggest health challenges.
According to the Philippine Statistics Authority, neoplasms, which include various forms of cancer, are the second leading cause of death in the Philippines, with many cases diagnosed only at later stages.
Beyond raising awareness, AXA highlighted its suite of health insurance offerings designed to support families throughout the care journey.
These include Global Health Access for international medical coverage, Health Care Access for cashless local medical services, and Health Max Elite, which provides critical illness protection covering more than 150 conditions, from early-stage illnesses to advanced diseases.
The insurer also pointed to its refreshed Emma mobile app, which now offers expanded health management features, including access to mental wellness support, claims tracking, reimbursements, and policy management.
Through the campaign, AXA said it hopes to encourage Filipino families to view health protection as an essential part of preparing for parenthood—ensuring that those who care for others are also protected when they need it most.
