OMODA JAECOO appoints alt/shift/ to grow brand visibility across Australia

Sydney, Australia —OMODA JAECOO has appointed social creative agency alt/shift/ as its PR agency in Australia, supporting the automotive brand’s continued growth and expanding presence in the local market.

Under the appointment, alt/shift/ will lead OMODA JAECOO’s earned media strategy, managing media relations, press office activity, and proactive communications to strengthen the brand’s visibility and reputation across Australia.

The appointment comes as OMODA JAECOO, operated by Chery Motor Australia, continues to build momentum in the Australian automotive market, recording consecutive monthly sales growth throughout 2026, with 2,570 vehicle deliveries in May marking its strongest monthly performance to date and its flagship J5 EV becoming Australia’s best-selling electric small SUV.

Roy Muñoz, Chief Commercial Officer at Chery Motor Australia, said earned media will play an important role in supporting the brand’s next stage of growth.

“OMODA JAECOO has had an extraordinary start in Australia and earned media is a critical part of how we continue to build the brand’s credibility and presence. alt/shift/ brings the strategic thinking and media relationships to help us do that, we’re excited to have them as our partner,” said Muñoz. 

Sam Vassos, Managing Director of alt/shift/ Melbourne, said the agency is looking forward to helping amplify the brand’s growth story.

“OMODA JAECOO is one of the most compelling brand stories in Australian automotive right now. The growth trajectory is extraordinary and the product is genuinely earning its place in the market,” said Vassos. 

“We’re thrilled to bring our earned media thinking to a brand with this much momentum and help tell that story in a way that cuts through,” added Vassos. 

The appointment adds to OMODA JAECOO’s marketing efforts as the brand continues to grow its footprint in Australia, while further expanding alt/shift/’s automotive client portfolio.