Jakarta, Indonesia — Wonderlab has officially opened its doors in Jakarta, introducing what Future Creative Network calls Indonesia’s first immersive play destination designed to combine physical activity, technology, and interactive learning for children and pre-teens.
Located at Senayan City, the new attraction aims to address a growing concern among parents and educators that children’s physical development is increasingly being overshadowed by academic achievement.
Through its launch, Wonderlab encourages children to build confidence, resilience, and problem-solving skills through movement, exploration and hands-on experiences rather than focusing solely on classroom learning.
Built around the principle that physical and mental development should go hand in hand, Wonderlab combines immersive technology with challenge-based play to create an environment where children can actively learn by doing.
Spanning more than 1,400 square metres, the destination features interactive mechatronic play, projection mapping, responsive lighting and motion-based activities that adapt to children’s movements in real time. The experience is designed to stimulate both physical and cognitive development while encouraging curiosity and creativity.
Belinda Luis, President Director at Wonderlab, said the destination was created to restore balance between academic learning and physical growth.
“We were inspired by the principle of mens sana in corpore sano — that mind and body must grow together… Wonderlab is here to restore that balance: a space where children and pre-teens can move, think, try, even fail and try again, and grow into individuals who are brave, resilient, and adaptive, with an enduring curiosity about the world,” shared Luis.
Alongside its immersive play zone, Wonderlab also offers Wonder Class, a dedicated learning space featuring gymnastics, ballet, dance, mixed sports, and creative programmes led by professional instructors for younger children.
Christian Melvin, Creative Director at Wonderlab, said every element of the venue was intentionally designed to encourage active participation rather than passive entertainment.
“At Wonderlab, every element is designed with purpose. The lighting is calibrated to sharpen focus, the environment responds to movement, and physical challenges drive exploration and adaptability. We want to create a place where children and pre-teens become active participants in their environment,” said Melvin.
Wonderlab has also partnered with TACO, Propan and JBL, which serve as its official materials, paint and sound partners respectively, helping bring the destination’s immersive environment and visual identity to life.
The launch reflects the growing demand for experience-led family destinations in Indonesia, where technology is increasingly being used to create more engaging educational and recreational experiences.
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