New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India.
Titled ‘Trusted by India,’ the campaign focuses on the emotional connections and experiences that have helped Samsung earn the confidence of consumers over time.
At the centre of the campaign is an anthem film titled, ‘Humne India ka Bharosa Kamaya Hai’ (We Have Earned India’s Trust), highlighting how trust is built through everyday interactions rather than grand statements.
Through a series of relatable moments such as a video call that made distance disappear, a nervous text on the first day of work, a laugh shared over chai and endless reels — the film showcases the role technology plays in helping people stay connected, navigate milestones and share meaningful experiences.
The film also takes viewers on a visual journey across India, from the lakes of Kashmir to the backwaters of Kerala, illustrating how Samsung has become part of everyday life in communities across the country, and positioning the Galaxy A Series as a trusted companion that has supported consumers through countless moments.
According to Cheil India, the campaign is rooted in the belief that trust is accumulated quietly over the years through consistency and reliability, meaning that rather than focusing on specifications, the creative work centres on the human stories that have contributed to Samsung’s place across India.
“To mark this big milestone, we looked back at the little moments that got us here. The smiles. The bonds. The tears. The memories. One way to look at this film is as a love letter to the millions of people who made us a part of their lives,” shared Kaushik Datta, Sr. Executive Creative Director at Cheil India.
Sharing his thoughts on the campaign, Shirish Agarwal, Head of Marketing in MX Business at Samsung India said, “The ‘Trusted by India’ campaign stems directly from that mission, celebrating the incredible trust and emotional bond our consumers have built with us over the years.”
“We are thrilled to bring this campaign to life in a way that feels authentic, human, and proud of its cultural roots,” added Agarwal.
Through the ‘Trusted by India’ campaign, Cheil India aims to reinforce the emotional foundations of Samsung’s relationship with consumers, demonstrating how trust remains one of the brand’s most valuable assets in an increasingly competitive market.
