Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia.
Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay, producing campaigns including Chocolate Finance’s Make Life Richer and ONE Championship’s The Apprentice social series.
He will lead efforts to turn storytelling into measurable business outcomes, using performance data to refine formats and scale campaigns across Viddsee’s multi-format ecosystem, which has already amassed more than 3 billion views globally.
Yue, formerly of Dentsu, Saatchi & Saatchi, BBDO, Craft Worldwide, and Distillery, will strengthen operational workflows, improve coordination across teams, and manage delivery pipelines for Viddsee’s growing slate of IP, including TV series, microdramas, and feature films such as Siti Vampire.
“With data and AI embedded into every workflow, we want every story to reach its full potential,” said Ho Jia Jian, founder and CEO.
Together, Ling and Yue are expected to fuse creative storytelling with operational discipline, positioning Viddsee as a next-generation studio capable of both cultural influence and commercial impact.
The appointments also build on Viddsee’s push last year to expand its original IP and branded content offerings across Southeast Asia, as the company sharpened its focus on data-led storytelling and regional distribution.
Viddsee now presents itself as a hub for creators and brands alike, blending content creation, distribution, and technology to deliver stories that resonate at scale across Asia.
