Bangkok, Thailand – Tencent Cloud has entered a partnership with Thai e-commerce superapp Amaze to enhance the platform’s livestreaming capabilities, as both companies tap into the growing shoppertainment trend in Thailand.
Through the collaboration, Amaze will integrate Tencent Cloud’s livestreaming technologies into its platform, introducing interactive features such as real-time voting, on-screen gifting, and live lucky draws. Additional social functions, including group-buy promotions and streamer battles, will also be rolled out to users.
The upgrade is expected to cater to Amaze’s base of six million users, with the company planning to onboard local influencers and content creators to expand its live commerce ecosystem.
“We are delighted to partner with Amaze to bring next-generation live e-commerce experiences to Thailand,” said Poshu Yeung, senior vice president of Tencent Cloud and head of Tencent Cloud International. “This collaboration marks an important milestone in Tencent Cloud’s continued efforts to localize its industry-leading audiovisual capabilities for leading global enterprises.”
Tencent Cloud said the integration also includes AI-powered features such as intelligent audio and video enhancement, real-time multilingual subtitles and translations, and customisable visual effects. The company noted that these capabilities are designed to improve viewer engagement while helping reduce operational costs for businesses.
“Our collaboration with Tencent Cloud has been transformative, particularly in driving a significant sales uplift through our live commerce features,” said Gail Sarintip Satitsatian, managing director of Amaze Super App. “By leveraging Tencent’s robust technology, we’ve seen a substantial increase in Daily Active Users (DAU), fueled by the deep engagement that only real-time interaction can provide.”
