Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection.
The event featured several zones where visitors could sample the body oils through the heart stickers.
“Good media doesn’t always need to be a screen or a billboard,” said Saharath Sawadatikom, creative chairman and founder of CJ WORX. “Sometimes, it’s something people already use—like Valentine stickers shared every year.”
The use of sensory media aligns with JOURNAL’s positioning as an “emotional experience brand.” A Love Journey follows another collaboration between the perfume brand and CJ WORX, which also highlighted the role of scents in fostering relationships.
“Strategically, the A Love Journey Collection plays a key role in transforming JOURNAL into an emotional experience brand—using scent as language, and body oil as the medium that connects consumers to memories and feelings across different life chapters,” said Thananya Suteerachai, chief executive officer of JOURNAL.
