Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life.
The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into different celebratory symbols such as a medal, a champagne bottle, and a trophy.
According to the brand, the initiative reframes everyday achievements, such as attending work meetings or completing the workweek, as moments worthy of recognition. The donut packaging itself serves as a playful reward.
“The Boxcation” campaign aligns with Tim Hortons’ broader focus on finding joy in daily life, while also introducing a novel design approach to its product packaging in the Thai market.
