Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws inspiration from traditional blessing rituals commonly practised by Thai consumers when wishing for success.
A key feature of the campaign is the installation of a physical statue of Nonn Plus, the blueplus+ mascot, at Siam Square One. Visitors can connect to the blueplus+ application from the statue, then take part in a lucky draw. Selected participants stand to win a year’s supply of free drinks from local coffee chain Café Amazon.
According to the agency, the campaign is designed to drive user acquisition by encouraging new registrations, app downloads and logins, as well as increased use of the in-app digital wallet at outlets affiliated with OR Group.
CJ WORX added that Blessings Brought to Life reinterprets traditional blessing rituals within a digital context, aiming to create a more participatory user experience while strengthening brand recall.
