Mobile advertising company adjoe has partnered with LINE to scale rewarded advertising in Taiwan, embedding its Playtime experience into the LINE POINTS ecosystem used by more than 94% of the market’s population.
The collaboration combines adjoe’s performance-led rewarded advertising technology with LINE’s reach across more than 22 million monthly active users, introducing an “earn-as-you-play” model that allows users to collect LINE POINTS by discovering and progressing through mobile games.
The format shifts advertising from passive exposure to opt-in engagement, transforming gameplay into measurable marketing outcomes.
Within three months, more than 4.3 million LINE POINTS have been distributed, while over 40,000 game downloads were recorded in the first month alone.
The figures point to rising demand for value-driven mobile experiences and underline the effectiveness of gamified incentives in driving sustained engagement.
Founded in Hamburg in 2018, adjoe focuses on reward-based mobile advertising designed for long-term value creation and was recognised as a leading global provider of rewarded advertising solutions in the AppsFlyer Performance Index 2025.
With partnerships spanning more than 1,000 game studios worldwide, the company views Taiwan as a strategic growth market, supported by its high ARPU and strong mobile gaming performance.
LINE was selected as adjoe’s first major partner in Taiwan due to its market penetration, trusted infrastructure and established LINE POINTS ecosystem.
Through Playtime, user interactions are tracked in real time to ensure accurate reward distribution, with dynamic optimisation based on engagement levels and GDPR-compliant privacy protections in place.
“Our partnership with LINE marks an important milestone in adjoe’s expansion across APAC. Playtime’s early success demonstrates how gamified engagement can create sustainable value for users, developers, and brands,” said Eileen Keng, VP of Revenue, APAC at adjoe.
Both companies plan to expand the partnership with additional game titles, cross-game missions and personalised reward paths, while exploring deeper integrations across LINE’s wider platform to extend rewarded engagement into everyday digital touchpoints.
