Singapore – TikTok has announced launch of Messaging Ads in Asia Pacific, aimed at empowering businesses to connect directly with customers through seamless, interactive conversations. For TikTok, these innovative ad solutions open up new opportunities for advertisers to engage meaningfully with TikTok’s dynamic community and beyond.
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
The platform now offers two distinct options: Direct Messaging Ads and Instant Messaging Ads.
Direct Messaging Ads allow users to engage with businesses directly within the TikTok app, making it simple to start conversations without leaving the platform. Meanwhile, Instant Messaging Ads redirect users to third-party messaging services like Facebook Messenger or WhatsApp, enabling businesses to connect with customers on their preferred apps for a smooth and personalised interaction.
TikTok Messaging Ads are also tailored to help businesses achieve essential goals by leveraging the platform’s unique capabilities. These ads enable companies to reach new customers by tapping into TikTok’s vibrant and diverse community, expanding their audience and customer base. They also shorten the path-to-action by facilitating two-way communication that empowers customers to make informed decisions and act quickly.
Additionally, businesses can instantly qualify leads by identifying high-quality prospects ready to convert through real-time conversations. By engaging with customers where they are, these ads help foster stronger relationships, placing customers at the center and driving long-term value and loyalty.
Brands in the region who have already tested out Messaging Ads include beauty brand Clyn Thailand, beauty clinic Phương Đông, and home cleaning SMB HydroClean Indonesia.
“The launch of Messaging Ads in APAC marks a new chapter for businesses looking to engage with TikTok’s diverse audience. With the power to reach new customers, streamline interactions, and build deeper connections, TikTok Messaging Ads provide the tools advertisers need to succeed in today’s digital landscape,” TikTok said in a press statement.
