Bangkok, Thailand – Antsomi, a regional marketing technology company, has announced the launch of Antsomi CDP 365 on LINE OA, its solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with H+ Thailand, and will be part of their CRM one-stop solution, ‘H+ CRM Suite.’
Antsomi CDP 365 on LINE OA offers full-funnel capabilities for data-driven marketing on top of the LINE messaging platform, enabling brands to gather and utilise customer data effectively. The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms, and targeted surveys on LINE OA.
It also incorporates engaging techniques such as gamification with interactive elements like “Spin the Wheel,” personalised offers and coupons, and fun and informative quizzes to drive user registration. Through these engagements and the data collected, brands can learn more about their customers and identify the high-value customer segment benefitting their campaign planning and execution.
Once brands collect and organise their data, Antsomi CDP 365 on LINE OA will help them engage with their customers in various formats, including text, images, videos, rich menus, and LINE’s popular stickers. Antsomi CDP 365 on LINE OA will provide brands with versatile tools to engage their customers effectively and also deliver personalised marketing messages to the customers via the LINE messaging platform.
Antsomi notes that in a market like Thailand dominated by mighty e-commerce giants like Shopee and Lazada, brands and businesses often need help prioritising their owned e-commerce channels and establishing direct touchpoints with users. Antsomi CDP 365 on LINE OA addresses this challenge by leveraging LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data.
Serm Teck Choon, co-founder and CEO of Antsomi, said, “We are thrilled to introduce Antsomi CDP 365 on LINE OA in Thailand. This significant launch reflects our commitment to empowering brands in Thailand to harness the full potential of data-driven marketing on top of the LINE messaging platform. With the support of our strategic partners, H+ Thailand, we are ready to help brands create meaningful customer interactions and drive business growth.”
Meanwhile, Masaru Koshiba, a member of H+ Thailand and the COO of i-dac (Bangkok), welcomed the launch, commenting, “We are delighted to have Antsomi CDP 365 on LINE OA join our team in supporting LINE marketing in the Thai market. This innovative platform will give our clients powerful tools to enhance their data-driven marketing strategies, enabling them to engage customers more effectively and achieve better marketing outcomes.”
He added, “Moreover, we anticipate that this will significantly contribute to the collaboration and strengthening of H+ CRM Suite beginning with Snowball developed by Winter Egency, our unique solution that enables flexible design of customer experience on LINE. Antsomi CDP 365’s strengths such as its expertise in data integration and 360 degree user profiles will enable us to approach an even wider range of client needs. We believe that Antsomi’s strengths can be multiplied to create an even stronger synergy together.”
With the current launch of Antsomi CDP 365 on LINE OA, i-dac (Bangkok) and AudienceIQ have helped its client, Dunlop Tire Thailand, implement the solution. This helps Dunlop Tire Thailand collect its customer data through its own customer registration system and deliver personalised marketing engagements with its customers through LINE message broadcasting. The successful implementation has signified that the solution suits the local needs of Thai businesses.
