We. Communications wins HomeTeamNS remit to spotlight Frontline digital storytelling

Singapore — We. Communications has been appointed by HomeTeamNS to produce human-centred storytelling for its digital magazine, Frontline, spotlighting the service, connection, and impact of Singapore’s Home Team frontline heroes.

Over the next two years, the agency will develop editorial, video and social media content highlighting the contributions of National Servicemen from the Singapore Police Force and the Singapore Civil Defence Force, reaching HomeTeamNS members and the wider community.

“We are honoured to partner with HomeTeamNS to celebrate and elevate one of Singapore’s most important narratives,” said Daryl Ho, managing director, Singapore, We. Communications. 

Ho added, “Together, we will showcase the people behind the uniform and their stories to foster a greater understanding and respect for those who serve. It’s a privilege to contribute to this important mission.”

The remit includes personal profiles, event features and campaign-driven storytelling designed to bring audiences closer to the lived experiences of NSmen, while recognising the role of their families and the wider Home Team community.

The appointment expands We.’s public sector portfolio in Singapore, which includes the Energy Market Authority and Sentosa Development Corporation, reflecting growing confidence in the agency’s ability to deliver empathetic, clear and purpose-led communications.