Malaysia – WE Communications (WE), the global communications consultancy, has expanded into Malaysia, launching a new office in Kuala Lumpur through its affiliate, Chase Advisors.
WE’s entry into the Malaysian market is a strategic response to the rising demand for regional communications and advocacy services across diverse sectors, including consumer goods, finance, healthcare, and technology.
The consultancy firm is pursuing further expansion in Asia, strengthening its regional footprint by blending global expertise with local market insights to effectively engage and resonate with local audiences.
“Malaysia is a crucial market for businesses expanding both regionally and globally. With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region,” said Kass Sells, CEO of international at WE.
The new office was officially inaugurated by the Honourable Datuk Seri Mustapa Mohamed, a highly respected former Malaysian cabinet minister.
With this launch, Chase Advisors will provide a full suite of WE services, encompassing policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. The new office will be led by Kanesan Veluppillai, managing director for Malaysia, supported by a team of seasoned communications professionals.
“Our team in Malaysia brings a wealth of knowledge in local market dynamics and regulatory environments. We are eager to deliver insights and strategies that will help our clients thrive in this rapidly evolving environment,” Veluppillai shared.
Meanwhile, Nitin Mantri, regional executive managing director for Asia-Pacific at WE and group CEO of Avian WE, commented, “Due to the dominance of social media, mobile-first audiences, and an appetite for hyper-localised content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team.”
Manash Neog, managing director at Chase APAC, added, “Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us. Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”
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