Kuala Lumpur, Malaysia – Ogilvy Group Malaysia has announced two senior leadership changes that will take effect on 1 January 2026. Irene Wong, currently CEO of Grey Malaysia, will assume the role of CEO of Ogilvy Group Malaysia, while Graham Drew, chief creative officer of Grey Malaysia, has been appointed chief creative officer of Ogilvy Group Malaysia.
In their new positions, Wong and Drew will lead the Group’s agency brands in Malaysia, Ogilvy and Grey. Both agencies will continue to operate independently and maintain their distinct identities, but the newly appointed leaders will collaborate with teams across the two brands to maximise shared expertise and capabilities for clients.
The company confirmed that Michelle Ong will continue as executive group director of Ogilvy Malaysia, overseeing the agency’s client portfolio. Cindy Quek will remain managing director of Grey Malaysia, and Kunal Jeswani will continue as CEO of Ogilvy Group ASEAN, supporting the group’s operations in Malaysia.
Jeswani said: “Irene and Graham’s proven leadership and deep understanding of the market will be instrumental in ensuring our clients benefit from an even broader range of talent and specialised expertise. This appointment also underscores our commitment to creating opportunities for our top talent to have a broader, more profound impact on our business and our clients’ success.”
Wong commented, “Stepping into this role draws on everything I’ve built over the years — a deep understanding of the Malaysian market, extensive experience with MNCs, GLCs and government organisations, and a firm belief in the power of collaboration. By honoring the distinct strengths of both Ogilvy and Grey, while preserving their unique identities and fostering purposeful partnership, we will unlock new possibilities, drive greater innovation, and create deeper, more holistic value for our clients.”
Drew said, “I’m passionate about the creative potential here and this role represents a unique opportunity I’m truly excited to embrace. Whilst Ogilvy and Grey continue to operate as distinct businesses, we are united by a shared creative culture — one that pushes us to elevate ideas that move people and move business. By innovating at the intersection of brand, experience, and commerce, and by bringing together craft, data, and technology, we’ll create work rooted in Malaysia with the power to resonate far beyond.”
Wong has overseen Grey Malaysia’s transformation in recent years, expanding its capabilities and strengthening major client relationships, including Tenaga Nasional Berhad, Telekom Malaysia, Coway, Maybank, CelcomDigi and several national-level initiatives such as the National COVID-19 Immunization Programme and Malaysia’s National Budget 2022/23.
Drew has played a key role in elevating Grey Malaysia’s creative credentials, leading work for brands such as P&G, WWF, SK-II, Tesco, Reckitt, Pantene, Volvo and Carlsberg.
