Tag: Ogilvy Malaysia
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
The series premiered on Xiaohongshu, where short-form serialised drama content has gained traction among Chinese-speaking audiences in Malaysia. Episodes were later rolled out on Scentify’s Instagram account to expand reach to a broader audience.
Malaysians are moving beyond the mere ‘performance’ of wellness, to seeking experiences where ‘recovery is a flex, strength beats skinny, and wellness is becoming something people actually enjoy’.
In their new positions, Wong and Drew will lead the Group’s agency brands in Malaysia, Ogilvy and Grey.
Following the acquisition of Bliss and the whole range of drinking and spoonable yoghurt, Lactalis currently faces the challenge of becoming a top-of-mind brand in the highly competitive yoghurt category.
Most Recent Articles
Subscribe Now
