Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration, pumping a new trendjack in the form of fonts with ‘All-Purpose Kween’.
Under Canva’s ‘Ey-setts’, graphic designs featuring Kween Yasmin can be utilised, with visual elements such as fonts (All Purpose Fonts), emojis (Kweenmojis), and stock photos in varying locations, i.e., at home, the wet market, and photo libraries, ‘Kween of Signs’ and ‘Bite or Flight’.
Only launched on November 25, several brands have ridden the trend, curating their own promotional assets on social media using the said graphic designs.
GIGIL, for one, used the ‘All Purpose Fonts’ in a post announcing job openings.
Atome and the Philippine National Bank (PNB) have both playfully used the fonts, while the Bank of the Philippine Islands (BPI) used the fonts by launching a safety reminder about cybersecurity tips.
The same goes for technology and mobile companies, with AORUS, Cherry Philippines, and ASUS deploying the font for their company names on separate postings.
Moreover, ASUS Republic of Gamers wittily used the fonts to mimic their logo
Several hotels, brands, and food and beverage companies have also adopted the trend, utilising the fonts and curating captions reflecting the humor and fun the trend has generated.
Meanwhile, Cebu Pacific Air also took advantage of the font trend by launching a social media post promoting its upcoming seat sale.
Media and news companies have also put the trend to use by curating light-hearted posts on their social media handles.
SM Supermalls and Gaisano Mall of Davao have also joined the wave, using the fonts to engage shoppers online.
Other companies utilising the trendjacks include digital content company PGAG, dermatology clinic Dermstrata, and shoe brand Jojo Bragais.
Moreover, Canva Philippines has also announced participation at the PHILSME Business Expo on November 28, allowing users to have the full experience of the ‘All-Purpose Studio’, with Yasmin in attendance.
VIVA Records, on the other hand, promoted an upcoming concert using the ‘All-Purpose’ fonts as well.
In a separate Facebook post, Yasmin thanked all the brands and companies that have embraced the trend, stating how unbelievable the support has been.
The continuous upward support of the trend proves the Philippine market to be a humor-embracing and meme-loving country.
