Singapore – Digital marketing agency Honour Media has launched an expansion to its content marketing service called ‘Done-for-you (DFY) Content Marketing Service’, this time catered for local businesses, startups, and e-commerce merchants.

The newly updated service is part of their commitment to helping ambitious yet time-poor business owners to maximize their reach, acquire a consistent pipeline of leads, and eventually increase sales. Through the service, Honour Media aims to help business owners achieve their revenue and growth goals such as getting more organic traffic from search engines, reaching more local customers, or making more sales.

Some of the services include in-house research, content outline, pro-grade articles, authority publication pieces, webinar creation, and design to reach a wider audience and building brand awareness.

Alongside tailored content marketing services, their other signature services include Facebook, YouTube Ads, and Messenger Marketing that form part of their three-pronged approach which turns content and conversations into sales.

Honour Media’s service responds to the challenge of businesses in acquiring leads. The company noted that there is more competition than ever in most niches, and staying on top of Google’s changing algorithms can be difficult. Content marketing has become one of the most effective and organic ways for startups and e-commerce businesses to acquire new customers, said the company. 

“Honour Media is the new-age digital marketing agency that helps ambitious business owners to create, market, and distribute the right content at the right time to the right audience. In order to thrive in the new normal, we have to stop looking back and be open to adopting new ways to supercharge marketing efforts without paying a dime for paid ads. With our new service, we can now help ambitious, driven and smart business owners distribute more content that pays them back with organic leads, customers, and sales,” said Sherlene Lian, owner of Honour Media.

Singapore – Korean actor Kim Seon-ho, known for his rise to prominence for the 2020 K-drama ‘Start-Up’ is hosting his first global fan meet on the social media platform TikTok, with representation from SALT Entertainment, the agency Kim is signed for.

‘Start-Up’, an original series from video streaming service Netflix, swiftly rose to popularity when it began airing on the platform in October.  The show has been ranked as the 8th  most  popular show on the platform globally, and has also consistently entered Netflix’s top list across many regions. 

With the show’s popularity, Kim Seon-ho, who played the part of a team leader at the fictional SH Venture Capital, has simultaneously received heightened recognition from fans. 

The upcoming live show, slated on TikTok Stage Connect, the online concert arm of TikTok, exclusively, will be composed of a variety of sessions, which include listening to behind-the-scenes stories of Start-Up, playing a telepathy game to guess Kim Seon-ho’s preferences, and watching him grant his fans’ wishes.

“Through the platform, we hope to offer fans in Singapore and around the world a chance to support and interact with their favorite celebrities and artists live. Kim Seon-ho has certainly captured the hearts of many and brought happiness through his TV dramas, and we look forward to jointly hosting this online fan meeting with SALT Entertainment,” said Kai Zhi Loh, SEA regional senior marketing manager at TikTok

Pre-events will be also posted on TikTok’s event page, where fans can submit requests for what they want to hear from Kim Seon-ho or even upload a duet with the actor. The pre-event is expected to air globally, with participants from across different countries such as Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, and Korea.

“We sincerely appreciate the attention and support that fans have given to Kim Seon-ho in 2020. To relieve the sadness of not being able to meet in person due to COVID-19 and show appreciation for all the support, we have prepared the first global online fan meet-up. We ask for your huge support and active participation as we work hard to organize the virtual event,” SALT Entertainment shared.

The global live event will be streamed on January 17 at 7 pm (Singapore) and will be streamed both in English and Korean on TikTok’s event page and the actor’s TikTok account respectfully.

Singapore – Leisure and lifestyle operator One Faber Group has renewed digital marketing Hashmeta’s contract as the operator’s marketing agency for record.

Aside from continuing their social and digital marketing duties for a second year, Hashmeta will help in creating brand awareness strategies for One Faber Group’s key attractions such as Singapore Cable Car and food and beverage (F&B) offerings such as Dusk Restaurant & Bar and Arbora Hilltop Garden & Bistro.

“We’re honored to continue our partnership with One Faber Group. 2020 has been challenging for the tourism industry but the synergy between our teams has helped tremendously in achieving great results in the past year. Naturally, we’re excited to build on this relationship and embark on the next chapter with One Faber Group,” said Monica Zhuang, creative director of Hashmeta.

This is not the first time Hashmeta won a contract renewal, having been appointed by Singapore-based cement/concrete supplier Pan-United as its official agency for social media marketing and website optimization in July 2020.