Cathay’s new campaign spotlights the beauty of slowing down and finding inspiration in HK’s art scene

Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob.

Set in Hong Kong’s West Kowloon Cultural District, the film explores the value of slowing down and finding inspiration through meaningful experiences—a central theme in Cathay’s efforts to promote Hong Kong as a world-class arts and cultural destination.

Directed by Chayanop, widely known in Asia’s film industry for his genre-blending storytelling, the short stars Thai content creator Pimtha Thanida Manalertruengkul and Singapore-based Australian model-actor Alexander Yue.

Blending humour and warmth, the film follows Rachel, played by Pimtha, on a trip to Hong Kong with her itinerary-driven boyfriend, portrayed by Yue. When their whirlwind sightseeing reaches its peak at M+, Asia’s museum of contemporary visual culture located in the West Kowloon Cultural District, an unexpected event prompts the pair to pause and rediscover the joy of being present.

The campaign marks a new chapter in Cathay’s three-year partnership with the West Kowloon Cultural District Authority (WKCDA). Since becoming WKCDA’s exclusive travel partner in 2023, Cathay has supported international artist exchanges and major exhibitions, strengthening Hong Kong’s position as a cultural bridge between East and West.

‘Slowly Explore, Fully Inspired’ continues this collaboration’s goal of connecting art and travel — encouraging audiences to see both as paths to discovery, perspective, and connection.