Tag: Cathay Pacific
Melbourne, Australia — Social-first agency Kill Boring Dead (KBD) has launched its first campaign with Cathay Pacific, introducing a creator-led strategy designed to connect with younger travellers through TikTok-native content. The campaign marks a move away from traditional airline advertising, instead...
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Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay’s...
Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based...
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
Hong Kong – Cathay Pacific Airways is cutting some non-operational roles, including positions in marketing and administration, as part of a broader push to rein in costs and redirect spending towards areas such as artificial intelligence, according to a Bloomberg report citing sources familiar with the...
Hong Kong – Cathay has kicked off its 80th anniversary celebrations with the unveiling of a special aircraft livery on one of its long-haul Airbus A350 passenger aircraft. Under the theme “80 Years Together”, the airline will roll out a series of events and initiatives throughout 2026 to mark eight decades...
Hong Kong – Cathay has partnered with Leo Hong Kong to transform the West Bridge of Kai Tak Sports Park—once the site of the former Kai Tak Airport runway—into an immersive audio-visual installation highlighting the airline’s historic ‘take-offs’ and its evolution over the decades. The aviation-themed...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Singapore – Cathay Pacific has partnered with Leo Singapore to launch a new campaign featuring an AI ‘doctor’ designed to treat Singapore’s growing holiday deficit. The campaign, titled ‘Tripment’, introduces ‘Dr. Teck M.C2’, an AI character developed using OpenAI GPT and Whisper technologies, with a...
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