BMW India launches interactive CTV campaigns with VDO.AI, Interactive Avenues

India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling.

The campaigns, featuring the new BMW 2 Series Gran Coupé and the BMW X3, used interactive CTV formats that allowed viewers to engage directly with the advertisements via their TV remotes. 

The BMW 2 Series Gran Coupé campaign included an interactive carousel experience, while the BMW X3 activation featured a dynamic backdrop layered behind interactive elements, integrating motion and design with narrative-driven content.

Developed using VDO.AI’s proprietary CTV technology, the campaigns ran across leading media platforms and targeted high-intent households with an affinity for premium automotive experiences. This initiative marked a shift towards interactive advertising in India’s luxury automotive sector, combining performance, innovation, and digital-first engagement.

“At BMW India, pushing boundaries is at the heart of everything we do, whether we’re building cars or creating memorable experiences,” said Vitesh Barar, director of marketing, BMW India. 

“This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way,” added Vitesh.

Moreover, Arjit Sachdeva, co-founder and CTO of VDO.AI, shared that the partnership with a forward-thinking brand like BMW has been a ‘rewarding experience’.

“Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”

On one hand, Anjani Sankhyan, associate vice president at Interactive Avenues, also commented, “We are proud to have been part of a project that blended luxury and technology so seamlessly. With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

According to the companies, the campaigns demonstrate the growing potential of CTV as a platform for immersive brand storytelling and set a benchmark for future collaborations in the digital advertising space.