Mumbai, India – CloudTV, a smart TV operating system based in India, has launched a new 3D ad format for its connected TV (CTV) platforms, claiming the new format provides a distinctive option for advertisers and brands looking for alternatives to traditional ad formats.
The company also stated that the new 3D ads are designed to capture attention without being intrusive, creating a premium brand environment. They added that these ads can boost brand recall and consumer engagement.
According to CloudTV, the 3D ad inventory has shown strong results. A partnership with AI content studio AiYO and their client MyFitness also delivered an impactful campaign, with the 3D ad generating a 25% higher completion rate compared to regular masthead video ads.
The company, which powers more than 250 smart TV brands has a reach of over 12 million across India, and is positioning itself to lead the transformation of the country’s connected TV market, which is expected to grow to more than 25 million households by 2026.
Abhijeet Rajpurohit, COO and co-founder of CloudTV, said, “The launch of 3D ads positions CloudTV at the forefront of CTV innovation, catering to the growing demand for premium, high-impact advertising solutions. As brands look for new ways to differentiate their messaging and drive deeper engagement, CloudTV’s 3D ad inventory offers a compelling alternative that stands out in the CTV advertising space.”
The company also recently launched a new CTV advertising platform and announced a partnership with Magnite, an independent sell-side advertising company. It has also introduced a dedicated new website for brands, agencies, and media buyers.
