Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment.
The campaign presented tutorials such as ‘How to Run a Multi-Format Campaign’, ‘How to Measure Campaign Performance’, ‘How to Create Ads for Spotify’, among others, each delivered through tracks performed by emerging artists. This aims to demonstrate Spotify’s full suite of advertising solutions while making the learning process more enjoyable.
“We created Tunetorials based on a simple idea: What if learning about Spotify Advertising could be as fun as using Spotify?” said Bridget Evans, global head of business marketing at Spotify.
“Tunetorials are our way of blending education with entertainment, so it doesn’t feel like a chore. We know our audience loves creativity and music, so we met them there, transforming how-to lessons into original songs and music videos,” Bridget added.
The campaign also includes a limited-edition vinyl record featuring the Tunetorials tracks, alongside inserts with additional proof points and ad strategy insights. In addition, Spotify also released three accompanying music videos to expand the reach and impact of the campaign.
According to Spotify, the campaign is a continuation of their efforts to simplify advertising on its platform, following recent product launches aimed at making ad buying, creation, and measurement more accessible. The company first introduced many of those solutions during its Spotify Advance event earlier in the year.
Moreover, artists participating in the campaign include Carter Ace, Alex Lilly, BIG SIS, The Shivers, Parbleu, and House of EL, each contributing to different tutorial themes.
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