San Francisco, California — Experience management company Qualtrics has selected ROI·DNA, a digital marketing agency and subsidiary of Hotwire Global, as its global digital advertising partner.
Under the partnership, ROI·DNA will be responsible for leading paid media strategy and execution across both global and local markets. The appointment follows a competitive selection process, with Qualtrics citing ROI·DNA’s team alignment, ability to scale internationally, and its use of proprietary AI tools as key factors in the decision.
With this, the collaboration will centre on integrated digital campaigns across paid search, social, and programmatic channels. ROI·DNA is also expected to work closely with Qualtrics’ global communications and marketing teams to drive engagement and business outcomes.
“Qualtrics is transforming how the world’s best organisations deliver customer and employee experiences,” said Gavin Warrener, vice president of digital experiences at Qualtrics.
“ROI·DNA’s technology-driven approach, proven success in scaling global paid media and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership,” added Gavin.
On the other hand, Brian DeHaan, senior vice president of growth and client services at ROI·DNA, added, “At ROI·DNA, we’re passionate about helping ambitious technology brands reach and engage the audiences that matter most. This partnership with Qualtrics demonstrates how we combine AI and tech smarts with human experts on the ground to deliver innovative digital marketing programmes that connect brand purpose with measurable business results worldwide.”
Moreover, the agreement is reinforcing ROI·DNA’s position in delivering performance marketing services for technology-driven businesses, while supporting Qualtrics’ ongoing efforts to enhance its global marketing capabilities.
