Singapore – The global measurement and data analytics company, NielsenIQ, has announced a new partnership with global experience management (XM) provider Qualtrics, to help brands drive sustainable growth.
The partnership aims to create comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback. Through this, NielsenIQ will be using Qualtrics BrandXM™ to power its measurement solution Winning Brands, turning consumer insights into action to differentiate themselves and expand their customer base.
Winning Brands is NielsenIQ’s proven model for measuring brand awareness, consideration, and image before, during, and after brand exposure to consumers. Qualtrics BrandXM will be identifying essential brand drivers among potential customers, empowering businesses to accelerate customer acquisition and increase their brand value.
Yuneeb Khan, NielsenIQ’s global president for consumer insights, shared NielsenIQ’s best-in-class methodology, combined with Qualtrics’ experience management technology, which will help brands adapt and be successful in any business environment.
“We are proud to be partnering with Qualtrics to provide brand leaders deeper insights in real-time, allowing them to gain a leg up on their competition,” said Khan.
Meanwhile, R.J. Filipski, the global head of ecosystem at Qualtrics, said that the experiences every organization delivers have never been more important.
“Bringing together NielsenIQ’s leading Winning Brands model with Qualtrics’ proven ability to help organizations deliver what consumers want will give brands a significant advantage in rapidly changing markets. The insights will empower brand leaders to serve consumers on a global scale faster than ever before,” said Filipski.
NielsenIQ said that the joint solution will allow brands to capture key brand metrics, such as Brand Equity Index, a barometer of consumers’ purchase intent correlated with market share, on a single platform. It will align them with business outcomes including awareness, consideration, and usage.
In addition, the solution will provide pre-built analytics, automated workflows, and interactive dashboards from Qualtrics.