Singapore — American luxury brand Coach has recently launched its first permanent café in Singapore, situated within its retail store at WEAVE, Resorts World Sentosa.
This new 139 sqm space marks Coach’s 14th global café outlet, following a successful two-year pop-up at Keong Saik Road.
The café blends nostalgic American diner vibes with contemporary design, featuring decorative LED lighting, plush booth seating, and lush greenery.
Brand mascot Lil Miss Jo adds a playful touch throughout the space.
Guests can enjoy an all-day menu showcasing classic American comfort food, including hearty New York-style sandwiches and signature soft serve with unique flavors, such as a Singapore-exclusive Chilli Crab soft serve.
In addition to the café menu, visitors can purchase exclusive Coach merchandise like custom Lil Miss Jo tote bags, canvas pouches, and branded tumblers.
Coach’s café concept is part of a broader strategy to deepen experiential retail engagement across Asia, with existing outlets in Malaysia, Japan, Taiwan, and more. Building on this momentum, Coach has announced plans to open a modern New York-style Coach Restaurant at Jewel Changi Airport by the end of 2025, signaling further investment in Singapore’s lifestyle and F&B scene.
