Indonesia’s marketing and advertising landscape is undergoing a dynamic transformation, shaped by rapid digital adoption, shifting consumer behaviour, and a growing appetite for innovation.
As Southeast Asia’s largest economy with a digitally savvy population of over 270 million, the archipelago presents unique opportunities—and challenges—for brands looking to make an impact. From the rise of hyper-localised content and influencer-driven campaigns to the increasing integration of AI and data analytics, the industry is evolving at an unprecedented pace.
This evolution in the industry is what MARKETECH APAC recently highlighted in its recently-concluded What’s NEXT in Marketing: Indonesia 2025, which brought together industry leaders to exchange ideas, spark innovation, and explore the future of marketing in Indonesia.
For the morning part of the conference, the sessions focused on topics such as social media marketing, customer experience, and artificial intelligence–with discussions ranging from reinventing omnichannel to strengthen customer connections to how AI is shaping the future of communications and marketing.
Leading the conversations during the morning part included:
- Caroline Setiabudi, SVP Digital and Marketing Communication at Bank Mega
- Yustiar Rizawan, Head of Digital & Marketing Communications at Blue Bird Group
- Angelia Susanto, Health Nutrition Marketing & Strategy Director at Danone
- Sharon Sunaryo, Head of Marketing at GoWork
- Devy Yheanne, Former Country Leader of Communications and Public Affairs (ID, MY, & PH) at Johnson & Johnson
- Maggie Effendy, Associate Marketing Director and Head of Baby Child Care at Kimberly Clark – Softex
- Fauza Istighfareva, Chief Partnership Officer at Leverate Group
- Sebastian Au, Omni-channel Marketing Director – CMO at L’Oréal
- Vincent Widjaja, Enterprise Strategy Lead, Indonesia at Meltwater
- Gunnar Beckers, Marketing Director Combustible Category / Board of Directors at Philip Morris International
- Anky Andikara, Country Lead – Indonesia at Proximus Global
Meanwhile, for the afternoon part of the conference, the sessions focused on content marketing, data & analytics, and customer engagement–with topics including creating brand-influencer partnerships for consistent and sustainable growth, as well as establishing actionable insights with data control.
Leading the conversations during the afternoon included:
- Maulvi Wibowo, AVP Digital Campaign Activation at Blibli.com
- Theresia Hutauruk, Head of Brand & Vertical Marketing at Blue Bird Group
- Monica Antonia, Account Executive at CleverTap
- Renny Hasibuan, General Manager Marketing at Euromedica Group
- Daniil Pisarenko, Country Manager at Go Mobile
- Sawitri Soedarno, Head of Country Marketing Indonesia at Jobstreet by SEEK
- Wolga Setyanto, Head of Media and Digital at Kalbe Nutritionals
- Rajesh Grover, Group Vice President – AI, Digital, & Omnichannel at Kanmo Group
- Aji Jayaloka, Co-founder, CCO at LVNG
- Sunita Howe, Senior Marketing Manager, Southeast Asia and India at Meltwater
- Radita Gautama, Head of Brand Communication at MODENA
- Ria Sutrisno, Head of Marketing at MR DIY Indonesia
- Mia Al-Maidah, Head of Marketing Food and Brand Development at Otsuka
- Andry Law, VP of Marketing at Rumah123
- Derry Rinaldi, Head of Marketing Communications at Starbucks Indonesia
- Taufiq Basthami, Director & Country GM at Universal Robina
The event also featured roundtable discussions, which allowed attendees to connect with industry peers, share valuable insights, and explore key marketing and advertising topics shaping the future of the industry; including content marketing, conversational marketing, customer engagement, customer experience, customer insights, data & analytics, digital advertising, generative ai, influencer marketing, omnichannel marketing, and performance marketing.
Moderators for these roundtable discussions include:
- Rachmawati Sutarto, Marketing Director at Universal Robina Corporation (Content Marketing)
- Rudy Subrata, General Manager at PT Jababeka & Co. (Conversational Marketing)
- Franz Sihaloho, Country Director at Braze (Customer Engagement)
- Ferry Purnama, General Manager for E-Commerce at PT Hartadinata Abadi Tbk (Customer Experience)
- Ignatius Untung, Chief Marketing Officer at Biensi Fesyenindo (Customer Insights)
- Kyle Ussher, Senior Regional Account Manager at MARKETECH APAC (Digital Advertising)
- Aliza Carmona, Regional Journalist at MARKETECH APAC (Generative AI)
- Sunita Howe, Senior Marketing Manager, Southeast Asia and India at Meltwater (Influencer Marketing)
- Anky Andikara, Country Lead, Indonesia at Telesign (Omnichannel Marketing)
- Nanang Siswanto, Marketing Director at PT Agrinesia Raya (Performance Marketing)
- Vincent Widjaja, Enterprise Strategy Lead, Indonesia at Meltwater (Data & Analytics)
- Annisa Thabiina, Head of Consumer Marketing at Jobstreet Indonesia (Content Marketing)
The What’s NEXT in Marketing: Indonesia 2025 conference was made possible by sponsors CleverTap, Proximus Global, Braze, and Meltwater; as well as event partner Go Mobile.
A total of 156 delegates attended the event, representing brands such as Alamii Food, Aston Priority Simatupang Hotel & Conference Center, Astra Digital, Bank Mayapada Internasional Tbk, Beiersdorf, Cove, Decathlon Indonesia, Floothink, Kraft Heinz Indonesia, Kopi Kenangan, Mayora Group, Noice, PT. Central Asia Financial, PT Djarum, PT Eka BogaInti, PT Griya Miesejati, PT. Henkel Indonesien, PT. Jakarta Setiabudi Internasional Tbk., PT LG Electronics Indonesia, PT MAP Aktif, The Body Shop, Traveloka, Unilever Indonesia, YAVA, among others.
This conference is the fourth of a five-part conference series under the What’s NEXT in Marketing umbrella. Earlier this year, we have finished conferences in Singapore, the Philippines, and our inaugural Hong Kong event. The last conference under the series will be held in Malaysia on October 22.
For sponsorship opportunities, please contact our sales team at [email protected].
For speaker opportunities, contact Kathleen Murata at [email protected], and Rosalie Cruz for registrations at [email protected].
