Singapore – Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
In the newly created role of agency head for strategic accounts, Levi joins Samsung Ads from Foxtel Media and News Corp, bringing over a decade of high-level experience in sales and premium streaming platforms.
Reporting to head of sales Richard Wheeler, Levi will focus on deepening relationships with Samsung Ads’ growing portfolio of agencies. Working closely with existing clients, Levi will help optimise and elevate campaign outcomes through Samsung Ads’ innovative product and data capabilities.
“As the company continues to expand, being able to come on board and focus on enhancing our collaboration with existing partners is a welcome opportunity. Identifying areas of ongoing strategic growth in such a fast-paced industry is going to be key to making CTV campaigns work smarter for our clients,” Levi said.
Meanwhile, Carla steps into her new role as head of strategic marketing at Samsung Ads following a ten-year tenure at NBCUniversal. With her extensive background in premium content and media, Carla brings a unique depth of understanding to the advertising landscape.
As she takes the reins on strategic initiatives focused on client growth, retention, and engagement, Carla will play a crucial role in harnessing the strong APAC-wide momentum Samsung Ads is experiencing – momentum that has seen the client base grow fourfold year over year.
“I’ve followed the evolution of Samsung Ads over the past few years, and it’s an exciting time to be joining the team. With a strong foundation already in place, I’m looking forward to building on that momentum by leveraging a blend of creative strategy and data-led marketing to elevate Samsung Ads’ presence and impact across the region,” Carla stated.
Alex Spurzem, managing director, Samsung Ads Southeast Asia & Oceania (SEAO), commented, “To add such a wealth of experience to the team at a time when advertisers are seeking better outcomes in TV is a huge win for the company. Carla and Levi’s leadership will not only strengthen our team as we deliver smarter capabilities for advertisers, but also ensure our clients’ campaigns are optimised to their fullest potential.”
