Indonesia – DBS Indonesia has teamed up with creative agency Digital Sea to roll out a new campaign for the DBS Vantage Credit Card, aiming to move the conversation beyond financial prosperity toward a more holistic and human-centered perspective on wealth.
The campaign was developed through a collaboration between Digital Sea’s executive creative director Jerry Soeria and general manager Bellamia Agustina, who co-created the concept and script to deliver a narrative-led approach that departs from traditional banking advertisements.
Rather than focusing on material success, the campaign encourages viewers to reflect on the less tangible aspects of wealth—such as time, relationships, health, and the ability to make a meaningful impact. It frames these as essential markers of a well-lived life, often overlooked in conventional definitions of prosperity.
Agustina shared, “This philosophy is at the heart of DBS Vantage’s ‘Have You Ever’ campaign—a call to introspection. It’s not about redefining luxury but recognising the wealth that transcends material value. That’s why the tagline ‘For a life that is truly well-lived’ perfectly captures the essence of this campaign.”
“I’m proud of how this campaign shifts banking advertising to a more human, poetic, and cinematic space. We moved away from product-first execution to create something personal and meaningful, proving that even in banking, we can tell meaningful stories,” Soerya added.
To bring the story to the screen, the team enlisted director Davi Linggar, known for his cinematic style and visual depth. His direction adds emotional resonance to the film, reinforcing the campaign’s introspective tone and broadening its reach beyond the typical financial messaging.
Diah Febriana Risanti, executive director of marketing and technology, consumer banking at DBS Indonesia, commented, “This campaign allows us to reinforce DBS Indonesia’s distinct approach—one that moves beyond the conventions of traditional banking. As a trusted wealth partner, we aim to spark a different conversation in a world where success is often measured by material wealth—one that prioritises depth over display, meaning over status, and a legacy that transcends the tangible. We are truly pleased with how this video brings that vision to life.”
