This year’s Cannes Lions has officially concluded, with Asia-Pacific showcasing a diverse number of campaigns across the region nabbing various awards from different categories–from film, industry craft, PR, and creative strategy. At the awards, Singapore’s ‘Vaseline Verified’ nabbed a Titanium while ‘The Best Place in the World to get Herpes’ campaign from the Herpes Foundation wins Grand Prix for Good.

In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).

Without further ado, these are the full winners from APAC from Cannes Lions 2025:

CLASSIC

Audio & Radio

• “Roobadge” (Volkswagen, DDB Sydney): Bronze > Audio-Led Creativity

Film

• “Let There Be Cake” (KFC Thailand, Bananas): Gold > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Telstra – Better on a Better Network” (Telstra, Bear Meets Eagle On Fire): Gold > Single-Market Campaign
• “The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Finch): Gold > Use of Humour
• “The Comments Section” (Meat & Livestock Australia, Droga5 ANZ, Part Of Accenture Song): Silver > Viral Film
• “Night Fishing” (Hyundai, INNOCEAN): Silver > TV/Cinema Film
• “Go Further” (7-Eleven, Clemenger BBDO): Bronze > Consumer Goods
• “Together is For Christmas” (Telstra, Bear Meets Eagle On Fire): Bronze > Consumer Services/Business to Business
• “Call Me When You Need Me” (Vivo, HAVAS Beijing): Bronze > Consumer Goods
• “Gambol ‘Dare to Step’” (Gambol, YDM Thailand): Bronze > Local Brand
• “Steal” (Mandaue Foam Home Centre, GIGIL): Bronze > Challenger Brand
• “Himala” (RC Cola, GIGIL): Bronze > Single-Market Campaign
• “Telstra – Better on a Better Network” (Telstra, Bear Meets Eagle On Fire): Bronze > Use of Humour

Outdoor

• “Lucky Yatra” (Indian Railways, FCB India): Gold > Social Behaviour
• “Balikbayan Magic: Philippine Oriental Food Market” (Coca-Cola, VML): Silver > Social Behaviour
• “Nature Shapes Britannia” (Britannia Industries Ltd., Talented): Silver > Breakthrough on a Budget
• “Too Yumm To Cheer!” (Too Yumm!, FCB Kinnect): Silver > Breakthrough on a Budget
• “Chai Bansuri – The Tea Flute” (Unilever, Ogilvy): Bronze > Live Advertising and Events
• “Worst Children’s Library” (Samsung, DDB New Zealand): Bronze > Interactive Experiences
• “Lucky Yatra” (Indian Railways, FCB India): Bronze > Transit
• “Awkboards” (Life Pharmacy, FCB New Zealand): Bronze > Use of Humour
• “VI Guardian Beads” (VI [Vodafone Idea], Ogilvy): Bronze > Cultural Engagement

Print & Publishing

• “Ink of Democracy” (Times of India, Havas): Gold > Corporate Purpose & Social Responsibility
• “Jordan 23” (NBA India, Leo): Bronze > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Shaq 34” (NBA India, Leo): Bronze > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Kobe 8” (NBA India, Leo): Bronze > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Lebron 6” (NBA India, Leo): Bronze > Travel, Leisure, Retail, Restaurants & Fast-Food Chains

CRAFT

Design

• “Sad Kama-Chan” (B&Q, Grey Thailand): Bronze > Design-Driven Effectiveness
• “Packed Full of History” (Samsung, Clemenger BBDO): Bronze > Special Editions & Bespoke Items
• “Eye Test Menu” (Titan Company Ltd., Ogilvy): Bronze > Posters
• “Roobadge” (Volkswagen, DDB Sydney): Bronze > Innovation in Design
• “Project Voice” (Google, Google Tokyo): Bronze > Inclusive Design
• “Signs from Heaven” (Pangu Cloud, Ogilvy): Bronze > Design for Behavioural Change

Digital Craft

• “Saltanat Light” (Citix, GForce): Silver > Real-Time Contextual Content
• “Interface of Humanity: Powered by NTT” (NTT, Dentsu Tokyo): Bronze > UX & Journey Design
• “Body Swap” (Netflix, AKQA): Bronze > Experience Design: Multi-Platform

Film Craft

• “Telstra – Better on a Better Network” (Telstra, Bear Meets Eagle On Fire): Grand Prix > Animation
• “Donkey” (Telstra, Revolver): Gold > Direction
• “Telstra – Better on a Better Network” (Telstra, Bear Meets Eagle On Fire): Gold > Production Design/Art Direction
• “Donkey” (Telstra, Revolver): Silver > Production Design/Art Direction
• “Fight for Thais’ Gut” (Dutchie, Ogilvy): Bronze > Casting
• “The Shoemaker” (Telstra, Revolver): Bronze > Production Design/Art Direction

Industry Craft

• “Eye Test” (1001 Optometry, VML) Gold > Art Direction
• “Eye Scan” (1001 Optometry, VML) Gold > Art Direction
• “Eyecare” (1001 Optometry, VML) Gold > Art Direction
• “No Labels” (Nikka Whiskey, Dentsu Inc.): Gold > Photography: Brand & Communications Design
• “Make Love Last – Bedroom” (Viatris, Ogilvy): Bronze > Photography: Outdoor
• “Make Love Last – Living Room” (Viatris, Ogilvy): Bronze > Photography: Outdoor

ENGAGEMENT

Creative Data

• “Acko Tailor Test” (Acko, Leo): Gold > Creative Data Collection & Research
• “Sato 2531” (Asuniwa, Dentsu Global): Gold > Cultural Engagement

Direct

• “Lucky Yatra” (Indian Railways, FCB India): Gold > Local Brand
• “Certified Toasters” (Goodman Fielder Baking, DDB New Zealand): Silver > Small-Scale Media
• “Sad Kama-Chan” (B&Q, Grey Thailand): Silver > Small-Scale Media
• “Vaseline Verified” (Unilever, Ogilvy): Silver > Co-Creation & User-Generated Content
• “Ink of Democracy” (Times of India, Havas): Bronze > Social Behaviour

Media

• “Vaseline Verified” (Unilever, Ogilvy): Gold > Healthcare
• “Takeoff Takeover” (Cathay Group, Leo): Silver > Use of Outdoor
• “Vaseline Verified” (Unilever, Ogilvy): Silver > Audience Insights
• “Legacy Lager” (Legacy Australia, VML): Silver > Social Behaviour
• “Export Ultra Cold Call Back Service” (Export Ultra, Carat): Silver > Local Brand
• “Eye Test Menu” (Titan Company Ltd., Ogilvy): Bronze > Healthcare
• “Ink of Democracy” (Times of India, Havas): Bronze > Use of Print
• “Reshaping Rugby: The World’s First TikTok Final” (2Degrees, TBWA\New Zealand): Bronze > Use of Mobile
• “Garuda Rakshak” (DSP Mutual Funds, Dentsu Creative): Bronze > New Realities & Emerging Tech
• “Certified Toasters” (Goodman Fielder Baking, DDB New Zealand): Bronze > Retail Media
• “Nature Shapes Britannia” (Britannia Industries Ltd., Talented): Bronze > Breakthrough on a Budget
• “Time To Live” (Cancer Research, The Ministry for Communications & The Arts): Bronze > Breakthrough on a Budget
• “Safe Sketch” (Save The Children, Cheil Hong Kong): Bronze > Corporate Purpose & Social Responsibility
• “Heinz Roller Shutter” (Heinz, Kraft Heinz): Bronze > Small-Scale Media

PR

• “Lucky Yatra” (Indian Railways, FCB India): Grand Prix > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Lucky Yatra” (Indian Railways, FCB India): Gold > Local Brand
• “Vaseline Verified” (Unilever, Ogilvy): Silver > Community Management
• “36 Months” (36 Months, Supermassive): Silver > PR Effectiveness
• “Sato 2531” (Asuniwa, Dentsu Global): Silver > Research, Data & Analytics
• “Lucky Yatra” (Indian Railways, FCB India): Silver > Social Behaviour
• “Vaseline Verified” (Unilever, Ogilvy): Bronze > Social Engagement
• “Sato 2531” (Asuniwa, Dentsu Global): Bronze > Single-Market Campaign
• “Unfreeze My Rights” (Awakening Foundation, Dentsu Creative Taiwan): Bronze > Single-Market Campaign
• “Export Ultra Cold Call Back Service” (Export Ultra, Special): Bronze > Use of Humour
• “Box to Beds” (Amazon, Ogilvy): Bronze > Cultural Engagement

Social & Creator

• “Vaseline Verified” (Unilever, Ogilvy): Grand Prix: Community Building
• “Erase Valentine’s Day” (Mondelez International, Ogilvy): Gold > Use of Humour
• “Vaseline Verified” (Unilever, Ogilvy): Silver > Healthcare
• “The Ordinary Life Hearing Test” (The Foundation for the Deaf, CJ WORX): Silver > Content Placement
• “Bassi vs. Men’s Facewash” (Garnier L’Oreal, BBH India): Bronze > Use of Humour

ENTERTAINMENT

Entertainment

• “Night Fishing” (Hyundai, INNOCEAN): Grand Prix > Fiction Film: 5-30 minutes
• “Make New Zealand The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Motion Sickness): Bronze > Use of Humour

Entertainment Lions for Gaming

• “Project: Memory Card” (PlayStation, Six Inc.): Silver > Audio-Visual Content

Entertainment Lions for Music

• “The Girl Who Played The Tutari” (Coca-Cola, VML): Silver > Cultural Engagement

Entertainment Lions for Sports

• “Avani’s Gold” (Britannia Marie Gold, Talented): Silver > Brand Storytelling

EXPERIENCE

Brand Experience & Activation

• “Lucky Yatra” (Indian Railways, FCB India): Gold > Customer Acquisition & Retention
• “Roobadge” (Volkswagen, DDB Sydney): Silver > Automotive
• “Time To Live” (Cancer Research, The Ministry for Communications & The Arts): Silver > Breakthrough on a Budget
• “Certified Toasters” (Goodman Fielder Baking, DDB New Zealand): Bronze > Customer Acquisition & Retention
• “Eye Test Menu” (Titan Company Ltd., Ogilvy): Bronze > Brand-Owned Experiences
• “Worst Children’s Library” (Samsung, DDB New Zealand): Bronze > Social Behaviour
• “Acko Tailor Test” (Acko, Leo): Bronze: Corporate Purpose & Social Responsibility

Creative Business Transformation

• “Lucky Yatra” (Indian Railways, FCB India): Gold > Targeting, Insights & Personalisation
• “Building A More Resilient Australia” (Suncorp, Leo): Silver > Long-Term Brand Platform

Creative Commerce

• “Lucky Yatra” (Indian Railways, FCB India): Gold > Customer Acquisition & Retention
• “Sad Kama-Chan” (B&Q, Grey Thailand): Gold > Customer Acquisition & Retention
• “Certified Toasters” (Goodman Fielder Baking, DDB New Zealand): Bronze > Social Behaviour

GOOD

Glass: The Lion For Change

• “Heralbony” (Heralbony): Gold > Product/Service

Grand Prix for Good

• “The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Finch): Grand Prix for Good

Sustainable Development Goals

• “Ariel #ShareTheLoad (10 Years) (Ariel, BBDO India): Silver > Long-Term Brand Platform
• “The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Finch): Bronze > Good Health and Well-being

HEALTH

Health & Wellness

• “Vaseline Verified” (Unilever, Ogilvy): Grand Prix: OTC Applications – Social & Creator
• “The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Finch): Gold > Non-profit/Foundation-led Education & Awareness – Entertainment
• “Naga Saint Eye Test” (Eyebetes Foundation, Godrej Creative Lab): Silver > Non-profit/Foundation-led Education & Awareness – Direct
• “Interface of Humanity: Powered by NTT” (NTT, Dentsu Tokyo): Bronze > Health & Wellness Tech – Use of Technology
• “The University of Dyslexic Thinking” (Made by Dyslexia x Virgin, DDB Melbourne): Bronze > Non-profit/Foundation-led Education & Awareness – Integrated
• “Visiongram” (Japan Blind Judo Federation, Dentsu Inc.): Bronze > Non-profit/Foundation-led Education & Awareness – Use of Technology

Lions Health Grand Prix for Good

• “The Best Place in the World to Get Herpes” (New Zealand Herpes Foundation, Finch): Lions Health Grand Prix for Good

Pharma

• “Make Love Last – Bedroom” (Viatris, Ogilvy): Grand Prix > Unbranded Product or Service Promotion – Film Craft: Cinematography
• “Dawai Reader” (Alkem Laboratories, Lowe Lintas): Silver > Healthcare Professional Engagement – Healthcare Product Innovation

STRATEGY

Creative Effectiveness

• “No Smiles” (McDonald’s, TBWA\HAKUHODO): Silver > Market Disruption
• “Transition Body Lotion” (Unilever, Ogilvy): Bronze > Market Disruption

Creative Strategy

• “Sato 2531” (Asuniwa, Dentsu Global): Gold > Data & Analytics
• “The Hidden Eye Test” (1001 Optometry, VML): Bronze > Travel, Leisure, Retail, Restaurants & Fast-Food Chains
• “Sato 2531” (Asuniwa, Dentsu Global): Bronze > Cultural Engagement
• “Transition Body Lotion” (Unilever, Ogilvy): Bronze > Products/Services