Singapore – Beauty brand Garnier has been appointed as the exclusive skincare partner of the first EA Sports FC Mobile Festival. The mobile festival is EA Sports’ e-sports championship.
To support gamers, Garnier’s skincare is set to help EA Sports FC Mobile Festival gamers, encouraging them to put their ‘#GarnierGAMEFACE’ on. The partnership aims to help gamers gain confidence, having a skincare routine as part of their preparation ritual.
The festival is uniting the top FC Mobile teams, spanning Thailand, Vietnam, Australia, and Singapore. It kicked off in Bangkok on June 14 and 15, celebrating the football culture through e-sports and entertainment. The two-day event featured gameplay, live performances and a Q&A session with football icon Rio Ferdinand.
As the official skincare partner, it is introducing the ‘Garnier Game Face Starter Pack’ activation zone in the EA FC Mobile Fan Zone, where fans can experience advanced formulation and transform their skincare routines.
The activation will also feature a life-sized immersive set design, tapping into the popular social media trend of ‘starter packs’ in life. Through the installation, participants can enter the zone and star in their own starter pack that blends football and gaming cultures.
As part of the partnership, Garnier is tapping 60 content creators to highlight its skincare solutions as part of gamers’ daily rituals for facing challenges in each game and in real life.
Garnier has a range of products tailored for gamers, including its Garnier Men AcnoFight Anti-Acne facial cleanser and Garnier Bright Complete Serum cleanser.
Roger Salhab, general manager at Garnier, South Asia Pacific, Middle East, North Africa, said, “Asia is home to over 1.5 billion mobile gamers, with males making up around 60% of the audience. At Garnier, we see skincare as the confidence booster for gamers — helping them stay fresh, focused and ready for the spotlight — giving them the #GarnierGAMEFACE. Garnier is no longer a routine — it now becomes a ritual.”
“We are proud to be the official and exclusive skincare partner at the inaugural FC Mobile Festival, bringing our Green Sciences expertise to the gamer lifestyle, offering skincare solutions tailored to Asian skin needs — including formulations specially designed for men,” Salhab added.
