Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a new data centre and an expanded in-country team.
The move underscores Netcore’s ongoing investment in the market, aligning with its broader APAC growth strategy. The company aims to support faster deployments, ensure regulatory compliance, and deliver personalised customer engagement at scale.
Netcore’s Indonesia operations, which began in 2015, serve a growing roster of local clients, including INDODAX, Bobobox, Smartfren, Erajaya, Home Credit, Fasset, Domino’s Indonesia, and Danone Indonesia. These partnerships reflect Netcore’s role in enhancing customer engagement and operational efficiency through its suite of solutions—including Email API, Personalisation Engine, Product Discovery, and Web-based Personalisation—powered by Google Cloud.
“Netcore Cloud’s partnership with Google Cloud will help brands deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth,” said Abithab Bhaskar, CEO of international business at Netcore Cloud.
“Google Cloud’s expertise in data analytics and generative AI, combined with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, enables us to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience,” he added.
To deepen market engagement, Netcore also established a team of growth consultants and domain experts in Jakarta. The team is focused on understanding local business challenges and tailoring solutions for both digital-first enterprises and traditional businesses undergoing digital transformation.
Two key product offerings are central to this push: the Unbxd platform and Co-Marketer.
Unbxd enhances e-commerce performance by personalising the shopper journey with AI-powered search, real-time recommendations, merchandising tools, and product information management.
Co-Marketer, meanwhile, is an AI assistant designed to help Indonesian marketers generate content for push notifications using natural language prompts—streamlining campaign workflows and improving engagement.
Earlier this year, in May 2024, Netcore launched a local data centre to address the needs of businesses operating in Indonesia. The facility is intended to reduce latency and offer localised data management capabilities for both startups and multinational companies.
Triton Dsouza, senior vice president for Southeast Asia, shared, “Indonesia represents a high-growth market where brands need cutting-edge, scalable, and AI-driven MarTech solutions to stay ahead. Our enhanced presence in Jakarta allows us to provide businesses with greater local support, unlocking new opportunities for personalised engagement and business growth.”
