Philippines – Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist. The appointment aims to boost the company’s influencer marketing services in the Philippine market.
In her new role, Demore is set to strengthen influencers’ relationships with brands, expanding the influencer marketing practice. Collaborating with influencer relations specialist Charissa Sevilla, Demore is responsible for contributing to Vero’s campaigns, driving conversions.
Demore brings almost ten years of experience working with media and PR agencies in the Philippines. With her expertise in FMCG, telecommunications, fashion, and F&B, she has planned and executed digital PR campaigns, events, and influencer marketing strategies.
Through the appointment, Vero strengthens its network of influencer relations and specialists across Southeast Asia. It reinforces the company’s mission to elevate content creation in the market. It aims to generate more value for brands while providing influencers with more opportunities.
“Joana’s extensive expertise and sharp strategic instincts make her an exceptional addition to our regional Influencer team,” Umaporn Whittaker-Thompson, Vero’s chief commercial officer and head of influence, said.
“As the influencer marketing landscape becomes more dynamic and sophisticated, her leadership will not only help us deliver more impactful campaigns for our clients in the Philippines but also strengthen our innovative approach and expand our trusted network of creators across the region. Joana brings the kind of perspective and experience that allows us to stay ahead of trends and build meaningful, long-term partnerships between brands and influencers,” Whittaker-Thompson added.
