Singapore – Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video. It aims to provide brands with access to curated CTV and premium video audiences across Southeast Asia and Hong Kong.
The partnership will see FreeWheel combining its advertising technology with Innity’s local market expertise. Through the collaboration, Innity’s clients can connect with premium video sellers across markets in the region. This includes Singapore, Vietnam, Thailand, Malaysia, the Philippines, Indonesia, and Hong Kong.
FreeWheel’s streaming hub offers advertisers access to premium video inventory, made seamless through a single entry point. The platform enables advertisers to connect efficiently with global buyers and sellers, maximising outcomes.
Additionally, the partnership will allow advertisers to reach key audience segments in the automotive, finance, FMCG, and lifestyle industries.
“This strategic partnership with Innity aligns with our global vision to deliver simplified and unified advertising experiences for advertisers and addresses some of the industry’s key needs: removing unnecessary friction in media buying, improving addressability, and driving greater return for marketers,” said Alvin Tan, commercial director, APAC at FreeWheel.
“This collaboration comes at a crucial time as advertisers seek to capitalise on the rapid growth of CTV and streaming in the region, through the right balance of quality inventory and campaign efficiency. We’re excited to partner with FreeWheel to offer brands a smarter, more scalable way to connect with audiences. This partnership also aligns with our broader vision to expand our video and CTV offerings and help our partners thrive in a streaming-first future,” Fabian Looa, COO and co-founder at Innity, commented.
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