Singapore – E-commerce platform Lazada has pledged a US$ 100m investment for its LazAffiliate programme annually. The move aims to empower creators, strengthening their partnership with brands in Southeast Asia.
The investment is set to enable Lazada’s affiliate programme to improve commission frameworks, incentives, and features.
LazAffiliate programme connects creators with brands and sellers in one network, driving conversions through personalised recommendations. It allows affiliates to earn commissions for every successful sale.
Introducing a new suite of features, the LazAffiliate programme has upgraded its affiliate channel with a more user-friendly interface. It allows affiliates to prioritise high-commission products and strategise through an improved performance dashboard. The platform also enables them to personalise digital storefronts and access bonuses during shopping festivals.
To further empower its affiliates, Lazada is forging partnerships with brands to deliver marketing strategies. Lazada plans to co-invest through store vouchers and a network of content creators and influencers that will help enhance product visibility
Jared Chan, head of regional affiliate at Lazada Group, commented, “Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact. With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.”
