Sydney, Australia – LEVO, a consultancy under the Clemenger Group, has been appointed as the exclusive Asia-Pacific (APAC) launch partner for digital experience platform Optimizely and commerce engine commercetools’ alliance. This partnership aims to revolutionise enterprise B2C retail by leveraging content, commerce, and AI.
The collaboration integrates Optimizely’s digital experience platform (DXP), encompassing its CMS, experimentation, personalisation, and Opal AI suite, within commercetools’ MACH-certified commerce engine. It aims to provide a solution that empowers marketers and developers to focus on innovation.
LEVO’s appointment underscores its position as the sole system integrator with a dedicated APAC presence. With its expertise in implementation, the consultancy will spearhead the go-to-market strategy across APAC.
The partnership offers capabilities such as faster campaign velocity, AI-powered content, and future-proof tech stacks. It also allows enterprise retailers to enjoy marketer-led personalisation, real-time experimentation, and unified content and commerce.
Cale Maxwell, CEO at LEVO, said, “We’re proud to bring this powerful partnership to life across Asia Pacific. Enterprise retailers here are hungry for composable solutions that accelerate speed to market, reduce reliance on dev teams, and allow for real-time, AI-enhanced content experiences. With Optimizely and commercetools, we can now deliver exactly that – at pace.”
