India – Canon India, in collaboration with Dentsu Creative Webchutney, has launched its latest campaign that taps into the spirit of Young India, inspiring a new generation to imagine, create, and break boundaries.
Titled ‘Go Beyond’, the new campaign marks a shift in Canon India’s messaging, positioning printing as a medium for creativity and self-expression rather than just a functional task. The campaign also promotes Canon’s printer range aimed at students, entrepreneurs, and modern-day creators.
With a vibrant soundtrack and energetic visuals, ‘Go Beyond’ challenges conventional perceptions of printing. It encourages users to experiment, take creative risks, and transform ideas into tangible outcomes—highlighting how printers can serve as tools for innovation.
Ujjwal Anand, managing partner – North at Dentsu Creative Webchutney, said, “With ‘Go Beyond’, we wanted to bring alive Canon’s spirit of constantly moving forward – always building, always creating, always evolving. Canon has always connected with those who think differently and do more, and this was our way of speaking to a generation that’s driven by curiosity and creativity.”
“At Dentsu Creative Webchutney, we build ideas rooted in culture and shaped by people. ‘Go Beyond’ is for those who wake up with ideas and chase them till they are real. It is a story of ambition, belief, and the joy of making something meaningful. We are proud to have shaped this journey with Canon – one that is full of energy, imagination, and intent,” he added.
As part of Canon India’s annual thematic efforts, the campaign is being rolled out across digital platforms, including social media, video content, and collaborations with creators. It seeks to connect with a younger audience while reinforcing the brand’s relevance in a digital-first, creator-driven landscape.
C Sukumaran, senior director of product and communication at Canon India, shared, “At Canon India, we have always believed in empowering our consumers with technology that not only simplifies their lives but also inspires them to push boundaries.”
“With the launch of the ‘Go Beyond’ campaign, we are reimagining the role of printers in today’s dynamic world – where creativity is currency, and ideas deserve to be brought to life in the most impactful way. Whether it’s for young students, entrepreneurs, artists, or working professionals, Canon’s printing solutions are designed to fuel imagination and enable self-expression at every stage. This campaign is a celebration of that spirit – to dream big, print bold, and go beyond,” he added.
