Singapore – Creative solutions company McCann Worldgroup has promoted Brandon Cheung to chief executive officer (CEO) of its Southeast Asia (SEA) operations. He was previously the chief global client and growth officer for McCann Worldgroup Asia-Pacific (APAC).
Cheung’s predecessor, Nick Handel, is taking on the CEO role at MRM UK, a marketing agency within McCann Worldgroup and the Interpublic Group of Companies’ network.
In Cheung’s new role, he will be responsible for further developing the company’s capabilities while driving growth for clients in SEA.
Cheung has over two decades of expertise in brand building, performance marketing, and customer experience. He has spent 12 years within McCann Worldgroup’s network, having also held leadership roles at McCann Cathay Pacific Central Team.
He will be reporting to Ghassan Harfouche, president at McCann Worldgroup APAC.
“Brandon is a truly visionary leader, who brings a hybrid skillset of strategist, growth driver and a proven record of building high-performing teams and fostering strong value-driven cultures. Combined with his rich experience of the region and client brands, Brandon’s leadership equips the business to help grow, evolve and build enduring brands for our clients,” Harfouche commented.
“I’d like to take this opportunity to thank Nick for everything he has delivered for our clients and people and wish him all the best in his new chapter within the McCann Worldgroup family,” he added.
“Our region is at a pivotal moment for growth. I’m looking forward to building on the current momentum with our teams to create strategic and impactful creativity that drives true business value for our clients,” Cheung said.
Handel commented, “It’s bittersweet to be leaving Asia. I’ve had the privilege of working with some of the most talented teams in the industry, and I’m proud of what we’ve built together. However, I leave knowing our offices are in great hands.”
Handel has held leadership positions at McCann Worldgroup SEA for 14 years. He spearheaded its teams across Singapore, Hong Kong, and Thailand.
