India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances.
Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s first BLDC motor mixer grinder, the brand continues to innovate and expand its presence across the country.
Following a competitive pitch, PHD India will take over the media mandate from Madison. PHD’s strategic approach, with a focus on local market insights and a consumer-first mindset, was central to the win.
The agency will oversee all media services and integrated, audience-focused solutions as part of the mandate, with management based in its Mumbai office.
Arindam Paul, founding member and CBO at Atomberg, shared, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life.”
“As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact,” he added.
Echoing this sentiment, Monaz Todywalla, CEO of PHD India, said, “Atomberg’s commitment to consumers’ lives through innovation is truly what sets it apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”
The partnership comes as Atomberg continues to expand its presence and product range in the Indian consumer appliances market, with a focus on innovation and sustainability. PHD’s expertise will support the brand’s growth and market share ambitions.
