Singapore – Samsung Electronics Singapore has named Lynn Chong its new head of marketing. She will spearhead the company’s marketing and communication efforts in Singapore, amplifying its mobile and consumer electronics divisions.
In her new role, Chong will be responsible for Samsung’s integrated marketing communications, media, social, digital, communications, and brand partnerships.
Before the appointment, Chong was head of brand marketing for Samsung Electronics Singapore’s mobile experience division for four years. During her stint, she led the marketing efforts for Samsung’s Galaxy portfolio.
Chong has spearheaded initiatives to establish the market presence of the brand’s foldables and AI offerings. She has worked on campaigns such as Samsung’s ‘AI Do’ with Singtel.
With over 20 years of experience in marketing and communication, she has held leadership roles at NTUC FairPrice, OCBC, JWT, and Ogilvy.
“We are excited to have Lynn step into an expanded role to lead integrated marketing efforts in Singapore. As an established marketer and team lead, she has led several transformative campaigns to bring to life our innovative mobile offerings. Her new appointment serves as evidence of our commitment to both the professional growth of our talent and the strategic imperative to cultivate enhanced consumer relationships within the Singaporean market,” Jeffrey Hahn, president at Samsung Electronics Singapore, commented.
“I am deeply honoured to have the opportunity to take on an expanded role within the team. Consumers in Singapore know exactly what they are looking out for when they interact with a brand, and it is important that we remain relevant to our consumers in a fast-evolving marketplace. We are eager to engage our consumers meaningfully through innovative and impactful campaigns,” Chong said.
