Singapore – Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.

In his new role, Hahn will focus on Samsung’s artificial intelligence (AI) innovation across Singapore, driving wider adoption through its range of devices. Harnessing Samsung’s AI vision, Hahn aims to democratise AI to empower individuals, businesses, and communities in their daily experiences.

As the new president, Hahn focuses on strengthening Samsung’s partnerships in Singapore, prioritising security and privacy to ensure seamless experiences for its users.

At Samsung, Hahn aims to establish a strong foundation for sustainable growth by infusing its strategies with innovation and highlighting its operational excellence. Hahn seeks to improve the company’s efficiency and productivity while maintaining its position in the industry.

Hahn has been working with Samsung for over 20 years, having held leadership roles in Europe and Asia-Pacific markets. In his various roles, he has led sales, strategic planning, and regional management.

Prior to his new role, Hahn served as group leader in Samsung’s sales innovation team, leading the team to optimise business results.

“It is a tremendous honour to assume this role at such a pivotal time as AI continues to redefine the way we work and live. Singapore’s ambitious vision for AI creates unprecedented opportunities for Samsung to align with and contribute to the nation’s transformative journey. At Samsung, we remain committed to strengthening our leadership in AI by seamlessly integrating its capabilities into our users’ everyday lives while prioritising security and privacy as core principles. Our mission is to empower Singaporeans with the confidence and trust needed to embrace AI, enabling them to thrive in an AI-powered future,” Hahn commented.

Manila, Philippines – Samsung Electronics in the Philippines has appointed Minsu Chu as its newest president for the Philippines, where he will be heading Samsung’s local subsidiary Samsung Electronics Philippines Corporation.

As the new head of the local business, Chu aims for a stronger synergy between its different business units, including mobile, visual display, and digital appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers.

He was recently the president of Samsung Electronics in New Zealand. Prior to it, he also served as the business director of SEPCO’s mobile business from 2014 to 2018.

Speaking about his appointment, he said that he is very pleased to return to the Philippines which he has long considered as his second home, adding that the nation has immense potential with its dynamic economy and a large and young population.

“Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track,” Chu stated.

He added, “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry.”

The company had recently announced a newly merged device experience (DX) division, which comprises the visual display business, digital appliances business, health and medical equipment business, as well as mobile experience (MX) business, and networks business.