Marketing Featured Southeast Asia

Minsu Chu appointed as new president for Samsung Electronics in PH

Manila, Philippines – Samsung Electronics in the Philippines has appointed Minsu Chu as its newest president for the Philippines, where he will be heading Samsung’s local subsidiary Samsung Electronics Philippines Corporation.

As the new head of the local business, Chu aims for a stronger synergy between its different business units, including mobile, visual display, and digital appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers.

He was recently the president of Samsung Electronics in New Zealand. Prior to it, he also served as the business director of SEPCO’s mobile business from 2014 to 2018.

Speaking about his appointment, he said that he is very pleased to return to the Philippines which he has long considered as his second home, adding that the nation has immense potential with its dynamic economy and a large and young population.

“Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track,” Chu stated.

He added, “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry.”

The company had recently announced a newly merged device experience (DX) division, which comprises the visual display business, digital appliances business, health and medical equipment business, as well as mobile experience (MX) business, and networks business.