Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

DOT launches flagship tourism program in Klook PH’s platform through new partnership

by Fatima Baduria

-

January 21, 2025

DOT launches flagship tourism program in Klook PH’s platform through new partnership

Philippines – The Department of Tourism (DOT) has launched its flagship tourism program, the ‘Philippine Experience Program’ (PEP) on Klook Philippines’ platform through a partnership.

The collaboration aims to make travel experiences more accessible in the country, while advancing the digitalisation of Philippine tourism.

Through the partnership, PEP’s curated tour packages across the country are now available in the platform, including the ‘Culture, Heritage & Adventure’ tours in the Calabarzon, Ilocos, and Visayas regions. Tours will also be available in Bicol and Palawan.

Each tour spans a variety of experiences, including historical and cultural immersion, sampling local delicacies, and exploring different landmarks.

Additionally, the partnership seeks to integrate DOT’s ‘Tourist Rest Areas’ on the Klook platform. DOT also plans to endorse Klook as partners of Mactan-Cebu International Airport and Clark International Airport.

“With this partnership with Klook, the Philippine Experience Program will now be carried on the Klook platform. The Philippine Experience Program is a flagship initiative of the Marcos administration, whereby, we are translating the President’s vision of reintroducing the Philippines to the world, not just from a one-dimensional lens of fun and adventure, but also from the highly diversified lens of our Filipino identity that can very well be seen in in our culture, our heritage, our stories, immersions into our communities, our gastronomy, and all the other experiences that you can have in our destinations. Carrying the Philippine Experience Program on Klook will also equalize tourism opportunities among our destinations, which is the advocacy of the Department of Tourism,” Christina Garcia Frasco, DOT secretary, commented.

“At Klook, we believe there are countless adventures, unique experiences, and cultural treasures still waiting to be discovered. Here in the Philippines, with its stunning natural wonders and the warmth and vibrancy of its people, we are excited to partner with the Department of Tourism to bring even more of these incredible experiences to Filipinos and travelers around the world,” Eric Gnock Fah, Klook president and co-founder, said.

Related Tags Marketing Philippines Klook Tourism
Share this article

Related Articles

View All
DOT teams up with AirAsia to promote PH as Muslim-friendly destination
Marketing Southeast Asia
DOT teams up with AirAsia to promote PH as Muslim-friendly destination
January 16, 2025
By Fatima Baduria
Klook promotes travel security in latest Klook Protect campaign with TSLA
Marketing Southeast Asia
Klook promotes travel security in latest Klook Protect campaign with TSLA
December 17, 2024
By Fatima Baduria
Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Technology Southeast Asia
Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
October 24, 2024
By Fatima Baduria
Milestones Marcus Yong of Klook
Marketing Featured APAC
Milestones: Klook’s Marcus Yong on crafting memorable journeys through visionary leadership and passion
October 17, 2024
By Aliza Carmona
Klook appoints The Secret Little Agency as creative partner for global brand work
Marketing Southeast Asia
Klook appoints The Secret Little Agency as creative partner for global brand work
September 10, 2024
By Teddy Cambosa
Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
Marketing Southeast Asia
Klook launches ‘Money Can’t Buy Experiences’ campaign for its 10th anniversary, offers free trips, activities
September 4, 2024
By Fatima Baduria
No posts found

Featured Articles

View All
NEXT Awards Feature Image (1)
Marketing Featured APAC
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
January 16, 2025
By Teddy Cambosa
WNHK_Speaker FI (1)
Marketing Featured East Asia
What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
January 13, 2025
By Aliza Carmona
Meltwater 2024 Report Feature Image
Marketing APAC
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
January 7, 2025
By Aliza Carmona
(NEW) WN 2025 PH_Hero Image (2)
Marketing Featured Southeast Asia
MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
December 10, 2024
By Aliza Carmona
WN 2025 SG_Hero Image 2 (1)
Marketing Featured Southeast Asia
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
November 11, 2024
By Aliza Carmona
EW Launch Article_Feature Image
Marketing Technology Featured APAC
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
October 22, 2024
By Aliza Carmona
No posts found

Most Recent Articles

PH public relations society condemns use of ‘keyboard warriors’ to spread disinformation on West Philippine Sea
PH public relations society condemns use of ‘keyboard warriors’ to spread disinformation on West Philippine Sea
May 14, 2025
Fatima Baduria
No posts found
SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China
May 14, 2025
Aliza Carmona
GMSV launches ‘Made for More’ campaign unveiling GMC Yukon Denali in ANZ
May 14, 2025
Teddy Cambosa
TSLA names Ng Li Ting as business director to build on earned media capabilities 
May 14, 2025
Fatima Baduria
Half of high-income players positive about ads in mobile games: report
May 14, 2025
Teddy Cambosa
LUX’s new campaign tackles gender bias in names across China
May 14, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin